Associate Media Planner

Posted 2026-05-06
Remote, USA Full-time Immediate Start

Critical Mass is a dynamic company specializing in media and marketing solutions. They are seeking an Associate Media Planner who will coordinate media campaigns, assist in developing multi-channel media plans, and support the Media team in reporting and administrative tasks.


Responsibilities

  • Coordinate the management, trafficking, optimization, and reporting of all campaign initiatives
  • Assist in the development and execution of multi-channel media plans, including digital display, paid social, video, search, and traditional media
  • Work closely with the billing team to ensure prompt payments
  • Be responsible for media campaign set-up and execution, including working with other internal teams and clients to secure deliverables
  • Support Marketing and Media Managers in reporting templates, management and presentations to clients
  • Be responsible for pulling and delivering accurate data in initial analyses
  • Research and prepare new information for paid media plans, RFPs, and presentations
  • Evaluate, build, and maintain relationships in the display and emerging media community
  • Stay up to date on and sharing the Marketing and Media groups on the latest trends in interactive marketing/media and developments
  • Participate in new business efforts as needed by team lead(s)

Skills

  • Familiarity with and passion for digital media
  • Analytical mindset
  • Strong interpersonal, written, and verbal communication skills
  • Ability to multi-task and meet deadlines while paying attention to details
  • Ability to work effectively under stressful situations and time constraints
  • Good project management, planning and organizational skills
  • Ability to work independently yet seek help when needed
  • Proficient in MS Office, specifically Excel
  • Independent and able to work with minimal supervision while maintaining focus and productivity
  • Flexible and able to quickly adapt to new situations
  • Exposure or general understanding of digital media, or relevant capstone projects or internships
  • Basic understanding of marketing metrics and performance tracking a plus

Benefits

  • Global maternity and parental leave
  • Competitive benefits packages
  • Vacation, compassionate leave, personal/sick days, and flex days
  • Access to online services for families and new parents
  • Early Dismissal Friday’s (off at 3:00 PM local time every Friday)
  • 12 affinity groups
  • Internal learning and development programs
  • Enterprise-wide employee discounts

Company Overview

  • Critical Mass is a digital experience design agency with a relentless focus on the customer. It was founded in 1996, and is headquartered in Calgary, Alberta, CAN, with a workforce of 1001-5000 employees. Its website is http://www.criticalmass.com/.

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