[Remote] VP Marketing - Portfolio Assessment & Transformation

Note: The job is a remote job and is open to candidates in USA. We Are Rosie is a $2B PE-backed home services platform undergoing a marketing transformation. They are seeking a senior marketing operator to lead a comprehensive assessment and stabilization plan for their trades retail portfolio, focusing on performance marketing and systems optimization.

Responsibilities
• Lead comprehensive marketing assessment across your assigned brand(s)
• Conduct stakeholder interviews (internal teams, leadership, vendors/agencies)
• Evaluate vendor ecosystem and performance against benchmarks
• Audit demand generation channels, attribution systems, and conversion paths
• Assess CRM workflows, data infrastructure, and reporting capabilities
• Map customer journey friction points impacting lead quality and conversion
• Identify and document immediate quick wins for triage activation during assessment
• Build prioritized action roadmap (start / stop / fix / sequence framework)
• Develop vendor rationalization recommendations (retain / recalibrate / exit)
• Create KPI framework and reporting dashboard requirements
• Design revenue operations handoff improvements (marketing → sales → ops)
• Present executive readout with diagnostic findings and prioritized interventions
• Design recommended org structure (internal + external) with short- and long-term solutions
• Systematize processes and tech stacks for repeatable execution
• Support hiring and onboarding of permanent resources as needed
• Transition from intervention mode to sustainable operating rhythm
• Coordinate with triage SMEs (SEO, paid media, CRM, data, telephony) on deep-dive assessments
• Participate in weekly cross-pod syncs to share learnings across brands
• Use standardized assessment toolkit to ensure consistent outputs across pods
• Activate quick wins and triage fixes as issues surface during discovery

Skills
• Assessment Mindset - This is Priority #1
• Full-Funnel Conversion Marketing Expertise
• Revenue Operations Understanding
• Data Management & Reporting
• Strong Communicator & Synthesizer
• Home Services/Franchise Experience - Nice to have
• 12–15+ years in marketing, including 5+ years in senior leadership roles (Director, Senior Director, VP)
• Experience conducting marketing assessments, audits, or turnarounds
• Performance marketing and demand generation expertise across paid, organic, and conversion optimization
• Vendor and agency management experience — evaluating, rationalizing, and holding partners accountable
• Multi-location or multi-brand portfolio experience preferred
• Home services, franchise, or PE-backed company experience a plus but not required
• Comfortable operating in ambiguity with incomplete data and evolving priorities

Company Overview
• We Are Rosie is an advertising marketplace that connects the user to hand-picked teams curated to serve the user's goals. It was founded in 2017, and is headquartered in Atlanta, Georgia, USA, with a workforce of 11-50 employees. Its website is https://www.wearerosie.com/.

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