[Remote] Junior Lifecycle Marketing Associate

Note: The job is a remote job and is open to candidates in USA. Trava Health is seeking a Junior Lifecycle Marketing Associate to support the execution of lifecycle campaigns across various communication channels. This execution-focused role is ideal for someone early in their career, providing an opportunity to learn and grow into a strong lifecycle marketer while working closely with the Manager of Lifecycle Marketing.

Responsibilities

• Build and launch campaigns in Customer.io and other lifecycle tools
• Execute email, SMS, and in-app messaging based on provided briefs
• Follow QA processes to ensure campaigns are accurate before launch
• Support the referral program by responding to customer inquiries, troubleshooting issues, and assisting with basic reconciliation when needed
• Maintain and update lifecycle workflows, segments, and campaign logic
• Assist in syncing and validating customer data across systems
• Support testing and iteration of campaigns (A/B tests, timing, messaging)
• Help identify small process improvements that make execution faster and cleaner

Skills

• Bachelors Degree
• Strong attention to detail—mistakes in execution are costly, so precision matters
• Willingness to learn new tools quickly (Customer.io, data platforms, etc.)
• Ability to follow structured processes without cutting corners
• Organized and reliable—you do what you say you'll do
• Clear communicator, especially when something is unclear or broken
• Interest in marketing and a desire to grow in the field
• Comfortable working in a startup environment (things move fast, priorities shift)
• Background in marketing, communications, or a related field
• Experience with email or lifecycle marketing tools (Customer.io, Mailchimp, etc.)
• Familiarity with basic data concepts (segments, events, attributes)
• Exposure to tools like Google Analytics or similar

Benefits

• Hands-on experience with real lifecycle systems and campaigns
• Direct mentorship from the Manager of Lifecycle Marketing
• A clear path to grow into a more strategic lifecycle or CRM role
• Exposure to how marketing, product, and data systems work together

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