Optimization Specialist

Vladimir Jones is seeking an Optimization Specialist to join their Integrated Media & Data Team. This role involves executing and optimizing paid programs across various channels while maintaining budgets and timelines, and requires strong communication and problem-solving skills.

Responsibilities

• Execute paid programs across multiple channels including PPC, Display, Video, Audio, Print, OOH and Social, and optimize live campaigns in real-time
• Obtain inventory availability, cost estimates and/or media kits from partners and platforms
• Manage budgets, timelines and pacing for multiple ad platforms
• Communicate deadlines and creative requirements of the media plan and buy to teams
• Enter media schedules into VladTracker (proprietary) workflow system and Campaign Manager for the traffic of ads
• Assist in resolving media invoices and schedule updates for payment or client billing
• Become familiar with all media buying and research software tools within the agency
• Maintain resource and media files
• Conduct and compile research for client reports by providing insight and analysis on raw campaign data
• Assist Integrated Planners or other subject matter experts in execution of plans and contracts
• Demonstrate strong problem-solving abilities and foster innovative solutions
• Maintain appropriate and responsive working relationships with media suppliers/partners and internal teams (Account Services, Media, Digital & Creative)
• Communicate in a clear, coherent and professional manner
• Develop and facilitate strong relationships across the agency, and in workflow
• Represent the team and the agency in a positive manner in all endeavors
• Effective problem-solver and generator of innovative solutions
• Strong written and verbal presentation skills and style

Skills

• Bachelor's degree required, preferably in advertising, communications, journalism, business or data sciences
• Some experience or familiarity with paid ad platforms and analytics tools: certification in Google Ads, GA4, Meta, etc
• Comfortability with analyzing sets of numbers and providing insights
• At least a basic level of Excel knowledge
• Proficient in Microsoft Office or Google applications

Benefits

• 401k + employer match
• Medical, Dental, Vision
• Life and short-term disability (100% employer paid)
• Voluntary long-term disability
• EAP
• 9 paid holidays
• PTO, Floating Holiday, Volunteering Day
• Education reimbursement
• Employee referral program
• Employee recognition program where points turn into money!

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