Influencer Coordinator, Paid & UGC (Hybrid NYC)

Living Proof, Inc. is seeking an Influencer Coordinator, Paid & UGC who is proactive and highly organized with a passion for influencer marketing and creator partnerships. The role involves supporting the execution of influencer programs, managing UGC sourcing, and collaborating with cross-functional teams to bring campaigns to life.

Responsibilities

• Assist in influencer discovery and outreach, identifying creators whose audiences align with brand objectives
• Manage day-to-day communication with influencers, talent managers, and agencies to support both earned and paid partnerships
• Support paid influencer campaigns across contracts, product sends, creative briefs, deliverable tracking, and usage rights
• Maintain an updated influencer database including performance notes, rates, and communication logs
• Coordinate and track all seeding, gifting, and product shipments to ensure timely delivery and budget alignment
• Source, vet, and onboard UGC creators and emerging talent across TikTok, Instagram, YouTube, and other platforms
• Assist in developing briefs with clear messaging, product claims, hooks, and platform-specific best practices
• Review and provide feedback on UGC and creator content to ensure brand alignment, accuracy, and performance readiness
• Monitor creator trends, cultural moments, and new platform behaviors to recommend new partnership opportunities
• Create content briefs for all influencer and UGC partnerships on a campaign-by-campaign basis
• Partner closely with PR, Social, Paid Media, and Creative on content needs, timelines, and optimization opportunities
• Project manage digital activations and cross-functional timelines, ensuring seamless execution across influencer touchpoints
• Collaborate with the Paid Media and Growth teams to evaluate creator content performance and recommend optimizations for improved efficiency
• Identify top-performing creator assets and coordinate whitelisting, boosting, and paid extensions where appropriate
• Use performance insights to refine future content briefs, messaging angles, and creator selections
• Track, analyze, and report on influencer campaign KPIs including engagement, reach, impressions, conversions, content performance, and ROI
• Conduct competitive analysis and category benchmarking using platforms such as Tribe Dynamics
• Summarize learnings for key stakeholders and support quarterly creator strategy updates
• Support relationship-building efforts with macro, micro, and nano creators
• Identify opportunities to surprise and delight top-tier creators and support cultural moments, tentpoles, and product launch buzz
• Maintain strong, authentic creator relationships that support long-term brand affinity
• Responsible for tracking product orders and sends to ensure deadlines are met and budgets are kept with ongoing check-ins with Consumer Engagement lead

Skills

• 1–3 years of experience in influencer marketing, talent relations, social media, PR, or digital marketing
• Strong understanding of social platforms, creator culture, and paid + organic influencer dynamics
• Excellent communication, project management, and relationship-building skills
• Bachelor's degree
• Beauty or lifestyle experience preferred
• Experience working with creators is a plus

Company Overview