Experienced Advanced Analytics & Optimization Manager – Marketing Mix Modeling, Data Insights & Business Intelligence

Join arenaflex and Shape the Future of Data-Driven Marketing

Are you passionate about transforming complex data into actionable business insights? Do you thrive on building sophisticated statistical models that drive real-world marketing decisions? Are you curious by nature and driven to understand the business behind the numbers? If your answer is a resounding yes, the Advanced Analytics & Optimization Manager position at arenaflex might be the perfect opportunity for you.

At arenaflex, we believe in the power of data to tell compelling stories and drive strategic decision-making. As part of our dynamic Consumer Insight, Measurement & Analytics (CIMA) team within the arenaflex Parks, Experiences and Products segment, you will play a pivotal role in shaping the future of our marketing investments globally. You'll work alongside talented professionals who share your passion for analytics and your commitment to excellence.

This is a remote-friendly position that offers flexibility while maintaining meaningful collaboration with senior leadership and cross-functional partners. If you're ready to make an impact and grow your career with an industry leader, we invite you to explore this exciting opportunity.

About the Consumer Insight, Measurement & Analytics Team

The CIMA team at arenaflex is at the forefront of data-driven and consumer-centric decision-making. We provide integrated, objective insights that influence strategic choices across the organization. Our work spans multiple business units and geographic regions, making this role an excellent opportunity for professionals who enjoy working on diverse, complex challenges.

As a member of our team, you will contribute to developing state-of-the-art statistical models and creating planning programs that offer profound insight into the effect of marketing, sales, and other commercial investments. Your work will directly impact how arenaflex allocates resources and maximizes return on investment across global marketing initiatives.

What You'll Do: Key Responsibilities

As the Advanced Analytics & Optimization Manager, you will serve as an individual contributor reporting to the Manager of Domestic Parks Media Analytics. Your role will be both challenging and rewarding, offering you the chance to apply your expertise in meaningful ways.

• Develop Marketing Mix Models: Create sophisticated marketing mix models (MMM) for various business units, enabling data-driven decision-making across the organization.


• Transform Data into Insights: Convert complex model results into clear, actionable insights that help partners understand historic media effects and emerging trends in media performance.


• Deliver Impactful Presentations: Develop and deliver productive, insightful analytic presentations that provide consultative guidance to key stakeholders and senior leadership.


• Build Statistical Models: Construct diverse statistical models tailored to specific business problems across arenaflex's Parks, Experiences, and Products divisions.


• Conduct Exploratory Analysis: Perform exploratory data analysis to uncover hidden insights into business operations and validate data integrity.


• Lead Special Projects: At the direction of senior leadership, develop and implement data mining projects for the broader CIMA organization.


• Advanced Forecasting: Apply advanced forecasting methodologies to create predictive models used by the Global Marketing & Sales Organization.

What We're Looking For: Basic Qualifications

To succeed in this role, you'll need a solid foundation in analytics with demonstrated experience in the following areas:

• Minimum 2 years of experience with diverse analytic, data mining, and machine learning methodologies, including multivariate regression, mixed models, clustering, time series regression, and forecasting


• Proficiency in R or Python for data mining, statistical modeling, and predictive analytics


• Excellent written and verbal communication skills, including the ability to summarize and present state-of-the-art analytics to senior leadership in a clear, compelling manner


• Strong problem-solving skills with the ability to approach complex business challenges with analytical rigor


• Ability to work independently and as part of a collaborative team

Preferred Qualifications

While not required, the following qualifications will help you stand out:

• High scalability with the use of R or Python for advanced data mining


• Prior work experience within a media organization or analytics consulting firm


• In-depth knowledge of marketing or media mix modeling


• Expertise in advanced data mining and statistical methodologies


• Experience with SQL and relational databases


• Familiarity with cloud computing platforms and big data technologies


• Knowledge of advertising and media measurement ecosystems

Education Requirements

Required: Master's degree or equivalent in Statistics, Mathematics, Economics, Data Mining, Computer Science, Engineering, or Operations Research.

Preferred: Ph.D. or equivalent in Statistics, Mathematics, Economics, Data Mining, Computer Science, Engineering, or Operations Research.

Skills and Competencies for Success

Beyond formal qualifications, we value candidates who bring:

• Analytical Thinking: The ability to approach problems logically and develop innovative solutions using quantitative methods.


• Business Acumen: Understanding of how analytics translates to business value and the ability to connect technical work to strategic objectives.


• Communication Excellence: Skills to translate complex technical concepts into accessible language for non-technical stakeholders.


• Collaboration: Experience working with partners across departments to achieve shared goals.


• Intellectual Curiosity: A natural desire to explore data deeply and uncover meaningful patterns.


• Adaptability: Comfortable working in a fast-paced environment with evolving priorities.

Career Growth and Learning Opportunities

At arenaflex, we invest in your professional development. As part of our team, you'll have access to:

• Career Advancement: Clear pathways for growth within the analytics function and broader organization.


• Continuous Learning: Access to training programs, conferences, and certifications to enhance your skills.


• Mentorship: Guidance from experienced leaders in the analytics field.


• Cross-Functional Exposure: Opportunities to work with different business units and gain broad industry knowledge.


• Industry Leadership: Work with cutting-edge analytics tools and methodologies in a company known for innovation.

You'll be joining an organization that values innovation and rewards high performers. Your contributions will be visible to senior leadership, providing excellent visibility for career advancement.

Work Environment and Culture

arenaflex offers a collaborative, inclusive work environment where diverse perspectives are celebrated. We believe that the best insights come from teams that reflect the communities we serve. Our culture emphasizes:

• Innovation: We encourage creative approaches to solving complex problems.


• Inclusion: We foster a workplace where everyone feels valued and can thrive.


• Work-Life Balance: We support flexible work arrangements to help you perform at your best.


• Team Spirit: We believe in the power of collaboration and mutual support.


• Integrity: We conduct our business ethically and transparently.

As a remote-friendly position, you'll enjoy the flexibility to work from home while staying connected with your team through modern collaboration tools and regular virtual interactions.

Compensation and Benefits

arenaflex offers a competitive compensation package that reflects your skills and experience. The base pay provided will consider internal equity and may vary depending on the candidate's geographic location, job-related knowledge, skills, and experience among other factors.

Our comprehensive benefits package includes:

• Annual bonus and long-term incentive opportunities


• Medical, financial, and disability insurance


• Paid time off and holidays


• Retirement savings plans


• Employee discount programs


• Wellness resources and programs

We are committed to providing benefits that support your health, financial security, and overall well-being.

Equal Opportunity Employer

arenaflex is an equal opportunity employer. We value diversity and encourage individuals from all backgrounds to apply. We believe that diverse teams make better decisions and drive innovation. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability, genetic information, or any other protected characteristic.

Ready to Join Us?

If you're ready to apply your analytics expertise to meaningful business challenges and grow with an industry leader, we want to hear from you. This is your chance to be part of something special—to work with talented people, tackle exciting challenges, and make a real impact.

Take the next step in your career and apply today. We can't wait to see what you'll bring to arenaflex.

Apply now and become part of a team that's shaping the future of data-driven marketing!