Direct to Consumer Sales Operations & Analytics Specialist

GeoBlue is a company that specializes in providing healthcare solutions for individuals and organizations traveling abroad. They are seeking a Direct to Consumer Sales Operations & Analytics Specialist who will be responsible for reporting and analytics for the DTC sales channel, analyzing performance metrics, and supporting sales operations to enhance customer experience and conversion rates.

Responsibilities

• Own reporting and analytics for the Direct‑to‑Consumer sales channel, including daily, weekly, and ad‑hoc performance reporting
• Monitor quote‑and‑buy flows, sales funnels, and conversion performance using tools such as Google Analytics, Dynatrace, Salesforce, and internal dashboards
• Analyze transactional and behavioral data to support DTC sales strategy, retention efforts, and product enhancements
• Enhance and streamline reporting processes to ensure timely, accurate insights for sales, marketing, and leadership teams
• Support operational needs for Expat and Travel Medical DTC sales, including follow‑up on partially completed applications to improve conversion
• Provide operational support for Inside Sales and external call‑center partners
• Assist with remarketing and win‑back initiatives using first‑party data to increase repurchase rates
• Link lead activity, call data, communications, and sales outcomes to assess team performance and identify workflow improvement opportunities
• Conduct Quality Assurance reviews across Salesforce and call‑center systems to ensure data accuracy and process adherence
• Support website testing, QA efforts, and digital enhancements impacting the customer purchase journey
• Evaluate A/B test results and website performance to identify conversion optimization opportunities
• Conduct competitor analysis focused on outreach strategies, follow‑up practices, and digital customer journeys

Skills

• You have a bachelor's degree or equivalent experience in sales operations, analytics, marketing, e‑commerce, or a related field
• You have 1–3 years of experience supporting direct‑to‑consumer sales, analytics, or sales operations
• You're comfortable working with analytics platforms and CRM tools to analyze performance and trends
• You enjoy problem‑solving, building structure, and improving processes
• You manage multiple priorities effectively and work well independently and as part of a team
• This role requires obtaining a Health & Accident license within 90 days of hire (support provided)
• Experience with Google Analytics, Dynatrace, Google Tag Manager, or similar tools
• Salesforce reporting or sales operations experience
• Experience with A/B testing, conversion rate optimization, or website performance analysis
• Familiarity with call‑center QA, lead evaluation, or performance auditing
• Background in health insurance, international benefits, or regulated consumer sales environments

Benefits

• Competitive medical plans
• Telemedicine services
• Paid parental leave
• 24/7 employee assistance and wellness support
• Free international healthcare coverage
• Hybrid work model (office and/or remote)
• Work‑abroad arrangements available
• Generous PTO accrual with carry‑over options
• 9 paid holidays, plus one floating holiday and one volunteer day
• Tuition reimbursement
• Career development and learning opportunities
• 401(k) with generous company match
• Pet insurance options
• Identity theft and legal coverage
• Ongoing focus on well‑being, including virtual wellness resources and mindfulness events

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