Account Associate - PR

Publicis Groupe ANZ is a global public relations firm focused on building influence that delivers meaningful impact for business and society. As an Account Associate in Public Relations & Influencer, you will support the development and execution of strategic client programs, working closely with internal and external stakeholders to tell compelling client stories and achieve impactful results.

Responsibilities

• Support PR and influencer campaigns: Jump in early with research, brainstorming, and creative ideation. Help bring campaigns to life from concept to execution
• Craft and share the story: Assist with writing and distributing press releases, pitches, media alerts, and influencer briefs
• Build buzz: Coordinate media/influencer mailers, product shipments, and creative seeding moments
• Coordinate events: Help plan and run media/influencer events, including vendor coordination, sourcing items, and on-site setup/teardown
• All in the details: Keep things organized and on track for your team by maintaining clean trackers, status docs, and campaign files. Coordinate media and influencer mailer kits and/or product shipping as required
• Smart research: Build thoughtful, well-researched media and influencer lists using tools like Meltwater and CreatorIQ
• Media relations: Pitch media contacts via email and phone with confidence and hustle, and remain proactive and thoughtful on expanding lists, adjusting pitches and staying close with team leads on progress
• Influencer coordination: Liaise with creators, track deliverables, and support end-to-end campaign execution
• Track and report: Monitor media coverage and influencer content, track KPIs, and support in building client-ready reports

Skills

• Post-graduate diploma in Public Relations, Corporate Communications, or related discipline
• Excellent written and verbal communication skills
• Demonstrated organizational and time management skills, and attention to detail
• Proactive, resourceful, and thrives in a fast-paced environment
• Familiar with the evolving Canadian news media and influencer landscape, as well as social media platforms (TikTok, Instagram, Facebook, X/Twitter, YouTube, etc.)
• A curious and adaptable team player
• Prior internship experience in an agency setting
• Knowledge of PR, influencer management and AI platforms is a plus (i.e., Meltwater, Muck Rack, CreatorIQ, Traackr, Copilot, etc.)
• Prior agency experience is a plus

Benefits

• Competitive compensation and benefits, including generous vacation and mental health support
• Hybrid work environment and flexible scheduling
• Parental leave top-up and professional development allowances
• Regular social events, wellness programs, and volunteer opportunities
• Access to world-class learning and leadership development through Publicis Groupe
• A culture that celebrates collaboration, innovation, and career growth

Company Overview