Coordinator, Influencer Marketing/PR

Coty is one of the world’s largest beauty companies, and they are seeking a Coordinator for Influencer Marketing/PR. This role involves supporting the development and execution of press and influencer strategies for luxury fragrance and makeup brands, ensuring effective communication and collaboration across teams.

Responsibilities

• Manage multiple assignments simultaneously and prioritize with Assistant Managers while collaborating with other Coordinator(s) as needed
• Manage product send-outs, product mailings, including award submissions, and influencer/press deliveries
• Maintain up-to-date media and influencer contact lists
• Liaise regularly with cross-functional teams for product launch updates
• Develop US-relevant pitching materials leveraging global toolkits by writing compelling, yet concise product overviews
• Build and foster relationships with junior editors and assistants
• Represent the brand(s) and function at local and global events
• Proactively monitor and record PR results monthly using Zinio, DMR and supplemental Google searches
• Update placement trackers with pending, confirmed and published press
• Manage monthly US press coverage reports with detailed analysis
• Recap and analyze press events, influencer activations, and initiatives
• Contribute to identification of US and brand-relevant influencers for paid and unpaid programming
• Craft outreach emails and liaise with influencers/agents to secure opt-ins to unpaid mailings
• Manage internal and external vendors to execute unpaid mailings in their entirety
• Build and foster relationships with influencers and their agents
• Maintain influencer campaigns daily in influencer tracking platform(s)
• Recap influencer activity and provide support in providing performance insights and recommendations
• Forecast and order product, press materials and assets with local IM teams
• Oversee product closet inventory for accuracy and organization
• Manage vendor relationships and timely payments through purchase orders
• Collaborate with the broader Influencer Marketing & PR team and cross functional departments
• Communicate clearly and professionally on behalf of the department and brands
• Uphold Coty brand values and represent luxury brands with professionalism

Skills

• Bachelor's degree in Communications, Marketing, Public Relations, or a related field
• 1+ years of professional experience in Public Relations, Influencer Marketing, Social Media, or related fields
• Strong organizational, administrative and written/verbal communication skills with high attention to detail
• Interest in beauty, media and influencer marketing industries
• Proven experience partnering effectively with cross-functional teams
• Shows initiative, integrity, dependability and a positive, proactive attitude
• Able to commute to the NYC office daily
• Comfortable managing multiple tasks in a fast-paced environment with a proactive, solution-oriented mindset while demonstrating adaptability, strong problem-solving skills and resourcefulness
• Special skills required: Strategic - Planning, adaptation, administration, facilitation, creativity, problem analysis, understanding timelines, cultural awareness, business intelligence, inspiration, collaboration, industry knowledge, detail oriented, organized
• Business - monitoring, product knowledge, account administration, automated office systems, multi-tasking, follow-through, analytical, quantitative, organizational, detail-oriented, time management
• Creativity and Innovation - Creativity, savvy, originality, brand understanding
• Leadership and Personal - Motivating others, initiative, communication, engaged, integrity, dependability, flexibility, agility, tenacity, passion, resourceful, proactive, positive
• Experience working with beauty or lifestyle brands; prestige/luxury brand experience preferred
• Genuine interest in Burberry and Gucci Beauty including their brand worlds, aesthetics, and consumer communities
• Prior experience assisting with events, mailers, or press/influencer send-outs
• Familiarity using Traackr, Ariba, DMR, Zinio, or similar reporting platforms
• Understanding of paid social, usage rights, and creator partnerships
• Understanding of the beauty press landscape with familiarity of print and digital outlets
• Interest in identifying rising talent or new creators within beauty and lifestyle
• Foundational understanding of analytics and performance metrics (EMV, reach, views, UMV, circulation, editorial value, etc.)

Benefits

• Comprehensive health, dental, and vision benefits.
• Generous PTO and holiday schedule.
• Employee discounts across Coty’s luxury portfolio.

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