[Remote] Ads Specialist

Note: The job is a remote job and is open to candidates in USA. Levitate is on a mission to make a real impact for their customers and team. They are seeking a results-driven Ads Specialist primarily focused on Meta Ads (Facebook & Instagram) to manage and optimize campaigns, develop creatives, and analyze performance to drive improvements.

Responsibilities

• Build, launch, and optimize Meta Ads campaigns across multiple clients (lead generation, traffic, awareness, retargeting, etc.)
• Develop campaign structure, audience targeting, budget allocation, and bidding strategies
• Continuously test creatives, copy, formats, and audiences to improve performance
• Monitor performance and optimize campaigns based on data-driven insights
• Manage retargeting strategies and full-funnel campaign setups
• Create ad creatives using Canva (static images, simple videos, variations for testing)
• Develop multiple creative versions for A/B testing
• Collaborate on messaging, hooks, and visual direction for campaigns
• Ensure creatives align with client branding and campaign goals
• Monitor key metrics (leads, CPL, CTR, CPC, conversion rate, ROAS, where applicable)
• Analyze campaign performance and identify trends and opportunities
• Make data-based optimization decisions to improve results
• Provide clear performance summaries and next steps
• Troubleshoot performance issues and recommend improvements
• Track performance across a large portfolio of client accounts
• Proactively identify underperforming campaigns and optimize accordingly
• Apply learnings and winning strategies across accounts
• Maintain consistent performance improvements over time
• Share campaign insights and recommendations in clear, simple language
• Set expectations around performance, testing, and optimization timelines
• Provide strategic recommendations to improve results

Skills

• Proven experience managing Meta Ads campaigns (Facebook & Instagram)
• Strong understanding of campaign structure, targeting, and optimization strategies
• Experience creating ad creatives using Canva (images and basic video editing)
• Strong analytical mindset and data-driven decision-making skills
• Ability to manage multiple accounts and prioritize effectively
• Clear communication and reporting skills
• Experience with Google Ads / Google PPC campaign management
• Experience with lead generation campaigns
• Familiarity with conversion tracking and pixels
• Experience with retargeting and full-funnel strategies
• Experience managing high-volume accounts
• A/B testing experience across creatives and audiences

Benefits

• Paid time off and paid provincial holidays to facilitate strong work-life balance
• Paid parental leave that provides employees with support and flexibility as they grow their families
• Extensive benefit options including healthy lifestyle reimbursement, private pension matching, healthcare benefits, etc.
• Culture Crew and Emerging Leader programs to foster employee leadership development, inclusivity, and connection through year-round trainings and events

Company Overview