About Stora
Stora is a self storage software platform at the forefront of a technology-led transformation of the industry. We help self storage operators run better businesses through automation, payments, reporting, and modern customer experiences.
In just over four years, Stora has helped hundreds of operators globally process tens of millions in automated payments. We’ve built a reputation as innovators in our space, with a fast-growing product and a team focused on clarity, momentum, and real outcomes.
We’ve proven product-market fit across multiple regions and we now want to accelerate our growth across Europe.
Why this role matters
To accelerate our growth across the DACH region, you’ll be responsible for identifying opportunities and turning them into consistent, repeatable revenue across Germany, Austria, and Switzerland.
You’ll lead from the front in a growing region — working with a high degree of autonomy while collaborating closely with the wider team across Europe. You will be responsible for building momentum, shaping our approach, and accelerating growth in a key market.
This role is about ownership as much as execution. You’ll identify opportunities, progress deals, and generate insight on the ground — feeding back what resonates with customers and what doesn’t.
What you’ll be doing
Developing new business through outbound prospecting, networking, and self-sourced opportunities across the DACH region
Owning the full sales cycle for prospects, from first meeting to close
Running high-quality discovery and demos with self storage operators
Qualifying opportunities rigorously
Closing new ARR and contributing directly to revenue targets
Working with Marketing to refine ICPs, messaging, and objections
Feeding real market insight back into Product and GTM strategy
This is not a passive AE role.
You’ll be expected to think, challenge, and improve how we sell.
Who this role is for
This role is ideal if you are:
An experienced SaaS AE with strong SMB or mid-market experience
Sharp on discovery, value-based selling, and objection handling
Commercially minded - you understand how deals actually get done
Comfortable with ambiguity and change
Someone who enjoys building as well as closing
Professional fluency in both German and English is essential. You’ll be leading customer conversations across the DACH region while working closely with our English-speaking Product, Marketing, and GTM teams.
What we care about
Strong discovery and qualification discipline
Clear, confident communication
Commercial judgment; knowing when to push and when to walk away
Coach-ability and intellectual honesty
Ownership of outcomes, not just activity
Comfort working in a fast-moving, scaling environment
A bias for action over perfection
Why Stora
An opportunity to accelerate revenue growth in an expanding region
A product that already has traction, not a science experiment
Real influence on how EU sales is scaled
Clear targets, clear expectations, no theatre
A culture that values momentum, clarity, and delivery
Strong cross-functional collaboration
This is a role where good performance is noticed quickly and rewarded appropriately.
What we offer
Competitive base salary + uncapped commission
Realistic and achievable OTE
Private health insurance for you and your family
Company pension
35 days annual leave
Share options: genuine upside as Stora scales
WFH budget
L&D support and ongoing sales coaching
Regular in-person team and company events
Next steps
We review applications on a rolling basis and move quickly when there’s a strong fit.
Equal Opportunities at Stora
Stora is proud to be an equal opportunities employer. We are committed to creating a diverse and inclusive workplace where everyone is treated with dignity and respect, and where individual differences are valued.
We welcome applications from all suitably qualified candidates regardless of age, disability, gender, gender reassignment, marital or civil partnership status, pregnancy or maternity, race, religious belief or political opinion, or sexual orientation.
All recruitment and employment decisions are made on the basis of merit, competence, and business need. We actively promote equality of opportunity and fair participation in line with our responsibilities under Northern Ireland equality legislation.
If you require any reasonable adjustments during the recruitment process, please let us know.