Note: The job is a remote job and is open to candidates in USA. Right Hook Digital is the premier DTC eCommerce growth agency in the US and Australia, seeking a Retention Strategist to manage the lifecycle strategy for a portfolio of DTC brands. The role involves diagnosing account health, identifying revenue opportunities, and leading client relationships to drive meaningful growth.
Responsibilities
- Own the retention strategy across your client portfolio - flows, campaigns, segmentation, SMS, and lifecycle health
- Use data to identify the highest-leverage opportunities in each account and build a clear plan to capture them
- Brief and direct your pod (email specialist + designer) so execution runs without you being in the weeds
- Lead client relationships - monthly reporting, strategy presentations, and hard conversations when performance dips
- Think beyond in-platform metrics - connect your work to LTV, repeat purchase rate, CAC payback, and contribution margin
- Collaborate cross-functionally with paid social and Google pods on multi-channel clients
- Stay ahead of platform changes, emerging tools, and what's working across the DTC retention space
Skills
- 2+ years of hands-on Klaviyo experience managing DTC eCommerce accounts - flows, campaigns, segmentation, and deliverability
- Proven track record of driving measurable retention results for real brands - you speak in outcomes, not activities
- Strong commercial instinct - you think in revenue and profit, not just open rates and click-throughs
- Client-facing experience - you're comfortable owning the relationship, presenting strategy, and navigating difficult conversations
- Experience managing or directing a small team or pod
- Strong project management skills - you stay ahead of deadlines and don't wait to be chased
- Excellent written and verbal communication skills
- A 2-minute intro video is required to be considered - applications without one will not be reviewed
- SMS experience via Klaviyo or Postscript is a strong plus
- Familiarity with analytics tools beyond Klaviyo - Hiro Analytics, Triple Whale, or similar is a bonus
Benefits
- A dedicated execution pod so you can stay focused on strategy
- Access to industry-leading tools including Klaviyo, Hiro Analytics, Maverick, Alia, and PostPilot
- Monthly training and account reviews with top DTC marketers and retention practitioners
- Real upward mobility - we promote from within and are actively building this department
- Work across a diverse portfolio of established DTC brands in fashion, health & fitness, jewelry, beauty, and more
- A tight-knit team of eCommerce marketers and entrepreneurs - many of whom have owned, run, and exited their own ventures
- A culture built on Kaizen, openness and candor, and genuine client-first thinking
Company Overview
Right Hook Digital is a Facebook advertising & growth marketing agency helping brands achieve high ROI. It was founded in 2017, and is headquartered in Adelaide, South Australia, AUS, with a workforce of 51-200 employees. Its website is https://righthookdigital.com/.