Note: The job is a remote job and is open to candidates in USA. Federal Express Corporation is seeking a Brand Strategy & Innovation Advisor to enhance the FedEx brand across various channels and initiatives. This role involves developing brand strategy, guiding creative direction, and translating complex business objectives into clear messaging and strategic briefs.
Responsibilities
- Develop and refine FedEx brand strategy, including positioning, audience insights, value propositions, brand architecture, messaging frameworks, and strategic narratives
- Help lead brand messaging and copywriting strategy for key campaigns, ensuring the work is clear, compelling, consistent, and aligned to FedEx brand voice
- Translate complex FedEx capabilities into simple, differentiated messaging for customers, executives, internal audiences, and the general public
- Partner with creative, content, digital, social, communications, product marketing, sales, legal, and business teams to guide strategy through execution
- Lead or support special projects across brand marketing, including campaign strategy, audience strategy, thought leadership, internal brand initiatives, competitive research, and executive-ready presentations
- Own strategic briefs for brand, campaign, content, social, digital, and special project initiatives
- Translate complex business challenges into concise briefs that define the audience, insight, objective, strategy, messaging priorities, proof points, and desired outcome
- Serve as the strategic lead at project kickoff, helping teams clarify the problem, opportunity, and path forward before creative development begins
- Present briefs and strategic recommendations to leaders, cross-functional partners, internal creative teams, and agency partners
- Stay connected after the brief is delivered, evaluating concepts and executions against the approved strategy
- Use AI tools to support research, synthesis, competitive analysis, audience exploration, message development, and brief creation
- Help shape brand messaging with an understanding of how AI assistants, search engines, answer engines, and LLMs interpret and summarize brand information
- Aid in developing messaging frameworks that improve clarity, consistency, authority, and discoverability across both human and AI-driven environments
- Stay current on how AI, search behavior, and emerging discovery platforms are changing brand strategy and content strategy
Skills
- Five (5) years of experience in marketing, advertising, sales administration, or related discipline
- Bachelor's degree/equivalent in marketing, finance, computer science or related business discipline
- Knowledge of the broad application of advanced principles, theories, concepts and techniques in marketing disciplines, project management and information analysis
- Strong human relations and communication/presentation skills
- Advanced organizational, quantitative and analytical skills, including experience in database marketing
- Experience leading complex initiatives in a corporate environment
- Customer-focused orientation
- Directly related advanced degrees may offset experience requirements
- Directly related experience may offset degree requirements
- 7-10 years of experience in brand strategy, agency strategy, strategic planning, creative strategy, brand marketing, integrated marketing, or communications strategy
- Agency experience strongly preferred; experience in account planning, brand strategy, creative strategy, or integrated strategy is especially relevant
- Proven experience owning strategic briefs that guide creative, campaign, content, social, digital, or brand marketing work
- Strong ability to translate business objectives, audience insights, research, and stakeholder input into clear strategic direction
- Excellent writing, storytelling, presentation, messaging, and copy judgment
- Experience using AI tools to support strategy, research, synthesis, messaging, competitive analysis, or content planning
- Strong collaboration and project management skills, with the ability to operate effectively in a large, matrixed organization
- Experience with enterprise brands, B2B brands, logistics, technology, ecommerce, retail, or service-based businesses
- Experience developing campaign briefs, brand briefs, messaging guides, creative platforms, AI-informed messaging frameworks, or executive-level strategy materials
- Understanding of how brand messaging, consistency, digital presence, and content structure influence how brands are represented in search, AI assistants, answer engines, and LLMs
- Familiarity with SEO/AEO, content ecosystems, digital brand authority, or thought leadership strategy
- Experience working with both internal creative teams and external agency partners
Company Overview
We began our company by creating the world's next big thing from the ground up - and we've never slowed down, never stopped innovating, never stopped inventing. It was founded in undefined, and is headquartered in , with a workforce of 10001+ employees. Its website is https://careers.fedex.com/?utm_domicile=unspecified&utm_persona=unspecified&utm_trackedsource=srm_linkedin_company&utm_subco=FEC.