Note: The job is a remote job and is open to candidates in USA. Acara Solutions is seeking a Digital Marketing Specialist to work with their client headquartered in Boston, MA. This role involves providing full-service demand-generation to restaurants, utilizing various marketing tools and strategies to enhance user experience and meet customer goals.
Responsibilities
- Be the point of contact across onboarding, approvals and keeping customers informed on the latest and greatest with their marketing plans
- Own the monthly marketing cycle - create the strategy, calendar, copy and designs for marketing campaigns across Email, SMS and Social, leveraging Toast's internal tools
- Set up and maintain automations such as winback campaigns, receipt marketing and happy hour deals
- Execute channel optimizations (SEO, Google Business Profile, website, listings) and design flyers or other printed collateral as needed
- Report & iterate - deliver monthly performance reports with clear insights; adjust tactics to hit customer goals
Skills
- High School Diploma or GED
- Minimum 2 years of experience with digital marketing tools
- Minimum 2 years of experience interfacing with customers on a recurring basis
- A strong eye for design and ability to create visually appealing, user-friendly campaigns
- Excellent project management and communication skills
- Strong attention to detail, problem-solving skills, and the ability to manage multiple projects simultaneously
- Familiarity with the restaurant industry or small business marketing is a plus
Company Overview
Acara is a premier provider of recruiting and workforce solutions—we help companies compete for talent. It was founded in 1957, and is headquartered in Buffalo, New York, USA, with a workforce of 5001-10000 employees. Its website is https://acarasolutions.com/.