Note: The job is a remote job and is open to candidates in USA. L&R Distributors, the largest cosmetics distributor in the U.S., is looking for an Ecommerce Marketing Manager to enhance their online presence in the Consumer Packaged Goods (CPG) industry. This role involves developing social commerce strategies, managing digital platforms, and fostering customer engagement to drive brand visibility and sales growth.
Responsibilities
- Develop and implement comprehensive social commerce strategies to maximize brand visibility, customer engagement, and revenue growth
- Collaborate with cross-functional teams to align e-commerce initiatives with overall brand goals and objectives
- Identify emerging trends in social commerce and e-commerce to keep the brand at the forefront of innovation
- Manage brand presence across various digital platforms (e.g., TikTok, Instagram, Facebook, and other social commerce marketplaces)
- Oversee product listings, pricing strategies, and promotional activities on e-commerce platforms
- Monitor shop health daily and collaborate internally to improve SLA metrics
- Monitor system synchronization across products, inventory, and orders
- Analyze and interpret performance metrics to refine strategies and maximize ROI
- Provide regular reports on key performance indicators, sales trends, and campaign effectiveness to stakeholders
- Foster a direct connection with consumers through CRM initiatives
- Coordinate affiliate sampling to participate in interactive and engaging content, live shopping events, and influencer partnerships
- Collaborate with customer service teams to address inquiries and feedback, ensuring a seamless online shopping experience
- Partner with marketing, sales, and product teams to create cohesive and impactful campaigns
- Lead relationships with external partners, including digital agencies, influencers, and platform representatives
- Develop standard operating procedures to streamline processes
Skills
- Bachelor's degree in Marketing, Business, Communications, or a related field
- 3–5 years of experience in social commerce, e-commerce, or digital marketing, preferably within the CPG industry
- Proven track record of driving sales growth and engagement through social commerce channels
- Strong understanding of e-commerce platforms, analytics tools, and digital marketing strategies
- Excellent communication, project management, and organizational skills
- Creativity and a passion for staying ahead of digital and social commerce trends
Benefits
- Medical insurance
- Vision insurance
- Dental insurance
- Health Savings Account
- 401(k)Paid time off
- Paid parental leave
Company Overview
L&R Distributors is a wholesale distributor of consumer products servicing more than 17,000 retail locations throughout the United States. It was founded in 1956, and is headquartered in Brooklyn, New York, USA, with a workforce of 1001-5000 employees. Its website is http://lrdist.com.