XTN-328E855 | SENIOR DESIGNER AND ANIMATOR

CREATIVE

Tasks / Accountabilities

• Translate creative concepts into exceptional design and motion across campaign ecosystems, ensuring every asset feels cohesive, premium and on brand.

• Create and refine storyboards, transitions, and animation tests to define an execution approach early and de-risk production hold ups or limitations.

• Maintain strong fundamentals across all work: typography, layout, hierarchy, pacing, timing, easing, legibility, and brand consistency.

• Proactively identify opportunities to elevate craft and simplify complexity – making the work better and more efficient.

• Support creative teams with practical execution thinking (formats, feasibility, channel requirements, production pathways).

Key Performance Indicators

• Craft and polish: Work consistently meets a “ready for market” standard with minimal finishing fixes.

• Ideation: Strengthen the core idea with design and motion to help it land clearly.

• Consistency: Campaigns feel unified across ratios, formats, placements and rounds.

• Senior-level judgement: Makes smart trade-offs, protects quality, and proposes solutions under constraints and practical limitations.

CLIENT

Tasks / Accountabilities

• Execute and adapt creative across all channels, Print, Digital OOH (static + motion), Social (platform variants; short-form motion; stories/reels formats), and Web/Display (including HTML banner animation output).

• Own the day-to-day execution of feedback from internal stakeholders and clients — interpreting notes accurately, implementing efficiently, and maintaining quality through iterations.

• Ensure deliverables meet all channel specifications: dimensions, safe areas, readability, file weight, codecs, durations, frame rates, and platform requirements.

• Contribute to internal or client-facing reviews with clear articulation of execution choices (when required), helping stakeholders understand what’s being made and why.

Key Performance Indicators

• Accuracy and responsiveness: Feedback is actioned correctly with fewer back-and-forth rounds.

• Channel compliance: Deliverables pass technical checks and require minimal production rework.

• Confidence and trust: Stakeholders rely on you to deliver under pressure without quality dropping.

CULTURE

Tasks / Accountabilities

• Act as a senior reference point for design and motion – sharing approaches, references, templates, shortcuts, and best practice.

• Provide informal mentoring to junior team members: constructive critique, file hygiene guidance, and practical coaching to lift output.

• Be a collaborative partner to Creative, Studio and Production – solutions-focused, calm, and generous with knowledge.

Key Performance Indicators

• Team uplift: Your input improves others’ work and reduces avoidable production issues.

• Collaboration quality: You strengthen cross-team workflows and relationships through clarity and reliability.

• Positive influence: You contribute to a culture of high standards, pace and professionalism.

FINANCIAL

Tasks / Accountabilities

• Deliver the highest creative standard possible within agreed timelines and budgets.

• Provide accurate time estimates and flag risks early (complexity, approvals, production constraints).

• Complete timesheets accurately and on time.

Key Performance Indicators

• Delivery efficiency: Time and scope are managed realistically; work lands on schedule.

• Commercial judgement: You protect craft while making pragmatic execution choices.

• Low friction: Admin is accurate, timely, and dependable.

OPERATIONAL

Tasks / Accountabilities

• Run multiple jobs concurrently, prioritising effectively, communicating progress clearly, and escalating blockers early.

• Maintain excellent file hygiene: clean layers, consistent naming/versioning, tidy comps/timelines, and clear handover notes.

• Partner with Studio/Production team members for smooth delivery: packaged files, organised exports, and specification-ready outputs.

• Own QA before delivery: spelling, alignment, timing, legibility, audio levels (where relevant), file weight, and spec compliance.

Key Performance Indicators

• Production readiness: Clean handovers; minimal avoidable amends; fewer last-minute issues.

• Operational reliability: Strong organisation and version control; others can pick up your files easily.

• Consistent output under pressure: Quality and accuracy remain high at pace.

TECHNICAL SKILLS AND EXPERIENCE

Core Design

• Strong capability in Figma and/or Adobe Creative Cloud (Photoshop, Illustrator; InDesign as needed).

• Excellent typography, layout and composition with sharp attention to detail.

• Confident adapting a core idea into multiple ratios and formats with responsive thinking.

Motion / Animation

• Strong animation skills with solid working knowledge of After Effects (motion design, compositing, video outputs for social/OOH/web).

• Competency in Adobe Animate for HTML5 banner animation output and delivery-ready handover.

• Strong grasp of motion fundamentals (timing, easing, pacing, staging, transitions) and how to use motion to support communication.

• Confident exporting for platform requirements (file weights, codecs, frame rates, durations, specs).

Production / Delivery

• Strong experience producing work from concept through to finished outputs, coordinating effectively with wider Studio/Production team.

• High standard of organisation and workflow discipline under deadlines.

• Comfortable contributing to decks and internal comms (Google Slides).

Updated Tools & AI

• Comfortable using AI-assisted tools to speed up exploration and production (e.g., Adobe Firefly features) while maintaining strong creative judgement and craft standards.

• Applies AI responsibly: rapid ideation, variation generation, and workflow acceleration – with careful QA, brand integrity and accuracy at the final stage.

• Bonus: familiarity collaborating with developers / partners for HTML display delivery requirements and constraints.

PERSONAL ATTRIBUTES

• Positive, proactive, calm and resilient – thrives in a deadline driven environment.

• Excellent communication skills – verbal, written and visual; can explain execution choices clearly.

• Detail-oriented and well organised, with pride in craft and finishing.

• Personable, collaborative and excited to contribute to an award-winning agency environment.

• Passionate about motion, design craft and new technology.