TikTok Shop Live Shopping Consultant – Strategy, Casting & Set Production - Contract to Hire

We're a boutique influencer marketing agency working with premium consumer brands. We're exploring building out a live shopping offering for TikTok Shop and want to talk to someone who has actually done this - not theoretically, but in the trenches.

We're NOT looking for someone to execute a campaign right now. We want a seasoned consultant who can help us understand:

• How live shopping productions actually work end-to-end on TikTok Shop

• Casting: what makes a great live shopping host, where to find them, how to vet them

• Set and production: what level of production is needed, what setups actually convert vs. look good on paper

• The economics: realistic GMV expectations, commission structures, how brands should think about ROI

• What separates a high-performing live from a dead one

• Pitfalls we'd be walking into as an agency building this from scratch

Who we're looking for:

Someone who has either run TikTok Shop live productions directly, built a live shopping operation, or consulted for brands/agencies doing this at a real scale. You should have strong opinions based on experience - not best guesses.

Brand-side, agency-side, or independent operator background all fine. U.S. market experience preferred, but open to candidates with cross-market experience given how much further live shopping is developed in other markets.

Engagement:

This starts as a paid consulting advisory engagement. If it's a fit, there may be an ongoing role as we build this out.

Please share: your background in live shopping, specific platforms/brands you've worked with (NDA-safe is fine), and your hourly rate.