Sr. Digital Marketing Manager - Healthcare IT

Join Jacobian's marketing team and take ownership of the digital channels that drive awareness, pipeline, and growth for our AI-powered radiology platform. In this role, you'll manage and optimize everything from paid search and LinkedIn campaigns to marketing automation and SEO, with a direct line of sight to revenue impact.

This is a hands-on role for someone who is eager to build and optimize our campaigns.

What you'll do

Paid Advertising & Demand Generation

• Manage and optimize Google Ads, LinkedIn advertising, and display/retargeting campaigns with continuous testing of creative, targeting, and landing page variations
• Execute account-based marketing (ABM) campaigns targeting specific hospital systems and radiology practices
• Scale paid media budgets strategically based on performance data and business growth
• Collaborate with the marketing team on ad creative briefs and campaign messaging

Search Engine Optimization (SEO) & Search Engine Marketing (SEM)

• Develop and execute an SEO strategy to improve organic visibility and search rankings
• Conduct keyword research targeting healthcare buyers and key clinical decision-makers
• Optimize website content, meta tags, and technical SEO elements; monitor keyword rankings and organic performance
• Apply SEM best practices consistently across all paid search campaigns

Email Marketing & Marketing Automation

• Build and execute email campaigns for events, lead nurture, client engagement, and product updates
• Design and manage automated HubSpot workflows tailored to complex, long-cycle B2B sales
• Segment audiences and personalize messaging across buyer personas and funnel stages
• Collaborate with sales on lead quality, A/B testing strategies, and follow-up process optimization

Content Distribution, Conversion Optimization & Analytics

• Manage the company's LinkedIn presence and distribute content across paid and organic digital channels to maximize reach
• Build and grow the company YouTube channel as the video content library expands; amplify PR wins and client testimonials
• Create and optimize campaign landing pages; run A/B tests on forms, headlines, CTAs, and key page elements
• Track marketing-influenced pipeline and deliver performance reports with clear ROI analysis and actionable recommendations