Social Media Strategist for Wellness App (Product-Led, Not Generic Content)

I’m building a wellness app ecosystem called SyncNest, with our first product MindSync focused on emotional regulation.

At its core, MindSync is simple:

• you check in with how you feel

• you’re guided through a short reset

• over time, you start to understand your emotional rhythm

This isn’t a generic wellness page, and I’m not looking for someone to just “post content.”

I need someone who can actually understand the product and translate it into content properly.

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What I’m looking for

Someone who can take what we’re building and turn it into content that feels:

• clear

• calm

• structured

• genuinely useful

Not overhyped. Not salesy. Not generic.

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What this is NOT

I don’t want:

• reposted viral videos

• generic wellness tips with no connection to the product

• AI captions that sound nice but say nothing

• content that talks about features we don’t actually have

This has already been an issue — so alignment with the product is really important.

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What you’d be doing

• Turning product features into simple, relatable content

• Writing captions that actually reflect how the app works

• Helping shape content direction (not just executing)

• Putting together a weekly content plan

• Potentially suggesting better ways to position things

You don’t need to overcomplicate it — but you do need to think.

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The type of content

• Short-form video (Reels / TikTok)

• Simple, educational posts

• Content based on real app flows (not made-up features)

• Some light lifestyle content, but nothing generic

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How I like to work

I’m very clear on the product and the direction.

I’m not looking to hand everything over — I want someone who can:

• collaborate

• think with me

• and actually understand what we’re building

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To apply

Send me:

1. Examples of content you’ve worked on (apps or products preferred)

2. How you’d approach content for something like this

3. Your answer to this:

What makes wellness content actually convert — not just get views?

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Setup

We’ll start with a small paid trial (5–10 hours) and take it from there if it’s a good fit.

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Final note

This isn’t about going viral.

It’s about building something people trust enough to actually use.