Social Media Specialist

U.S. Ski & Snowboard is looking for a Social Media Specialist to contribute to the team’s social media channels. You will be joining a team that executes a social media strategy to maximize reach and grow the audience.

Responsibilities

• Create, curate and deploy content across all U.S. Ski & Snowboard Team social media platforms regularly with a focus on video, including Instagram, TikTok, Facebook, X, Threads and LinkedIn
• Community manage social platforms and look for opportunities to engage with brands, athletes and influencers
• Execute a social media calendar, including event promotion, results, milestones and sponsorship fulfillment, amongst others
• Collaborate with internal Creative, Communications/Marketing, Partnership, Events, Foundation and Athletic teams to fill content calendar
• Work with content creators (videographers, photographers, press officers, photo services) to curate and deliver content on social platforms and identify tactics for deployment
• Monitor and report on analytics, including engagement, views, sentiment, etc
• Proactively identify relevant industry happenings, cultural trends and leaders to help expand content plans and improve brand awareness
• Seek and evaluate opportunities to stay at the forefront of new trends, tools and channels

Skills

• 1+ years of social media experience for a brand across platforms
• Education in Marketing, English, Advertising, Business or related fields
• Strong video editing skills
• Proactive, organized, detail-oriented
• Able to work hard on tight deadlines and in a live, fast-paced environment at non-traditional hours
• A passion for social media and current trends, along with knowledge of best practices and how to optimize content to help create growth
• Ability to build relationships with athletes, influencers and brands
• Have an understanding of U.S. Ski & Snowboard sports, Olympic and Paralympic sports, athletes and organization
• Experience with tools and analytics related to evaluating social success
• Proficiency with Adobe Creative Suite and social scheduling tools
• Experience in influencer marketing, campaigns and platforms

Benefits

• 401k with 4% company match
• Medical and dental benefits
• Pet insurance
• Generous flexible time off
• Access to athlete gym
• Staff lunch on Thursdays
• Hybrid work schedule

Company Overview