Social Editor, Family Style: Freelance
Posted 2026-05-06About Family Style
Family Style is a cultural platform at the intersection of food, fashion, and youth culture
What started as a festival has grown into something bigger and we are now expanding into a full media platform, building a voice that lives every day, not just during events.
We are launching a new social channel dedicated to food storytelling, cultural reporting, and original content designed to become, The platform where youth culture goes to understand food.
We are looking for a Social Editor to help build and define this new platform from the ground up. You will operate at the intersection of:
• editorial
• content creation
• culture
You will help shape the voice, the content, and the conversation.
About Family Style
Family Style is a cultural platform at the intersection of food, fashion, and youth culture
What started as a festival has grown into something bigger and we are now expanding into a full media platform, building a voice that lives every day, not just during events.
We are launching a new social channel dedicated to food storytelling, cultural reporting, and original content designed to become, The platform where youth culture goes to understand food.
We are looking for a Social Editor to help build and define this new platform from the ground up. You will operate at the intersection of:
• editorial
• content creation
• culture
You will help shape the voice, the content, and the conversation.
Company And Culture
Complex is the definitive platform for global youth culture and music lifestyle, seamlessly integrating cutting-edge content, commerce and live experiences with unparalleled scale. Through innovative content, Complex tells stories of music, streetwear and style, sports, art and beyond. Its content engages in a dynamic conversation with the audience, reflecting and shaping the zeitgeist of convergence culture. A powerful media juggernaut paired with a curated marketplace, Complex is redefining the way fans interact with their favorite brands and artists and reshaping the future of digital culture and commerce.
About Family Style
Family Style is a cultural platform at the intersection of food, fashion, and youth culture
What started as a festival has grown into something bigger and we are now expanding into a full media platform, building a voice that lives every day, not just during events.
We are launching a new social channel dedicated to food storytelling, cultural reporting, and original content designed to become, The platform where youth culture goes to understand food.
- We are looking for a Social Editor to help build and define this new platform from the ground up. You will operate at the intersection of:
- editorial
- content creation
- culture You will help shape the voice, the content, and the conversation.
What You'll Do
• Lead the day-to-day output of the Family Style social pages
• Develop a tone that is smart, culturally aware, and internet fluent
• Ensure everything we post feels intentional, relevant, and worth sharing
• Shoot and edit short-form video (mobile-first)
• Create talking head and educational videos
• Produce chef interviews and street-style content
• Develop overhead recipe videos (clean, text-driven, no talent required)
• Build carousel posts and visual storytelling content
• Identify and publish timely food stories and news moments
• Cover major industry moments (awards, openings, trends)
• Develop original angles and non-obvious lists
• Bring a clear point of view to everything we create
• Manage a consistent posting cadence (10–15 posts per week)
• Balance content across key pillars:
Food media / reporting
Educational content
Original video
Memes
• React quickly to cultural moments
• Food culture (chefs, restaurants, trends)
• Internet culture (memes, tone, pacing)
• Youth culture at large
• Work with our designers, editors, and leadership
• Help source chefs, collaborators, and contributors
• Be part of building something from the ground up
• Track performance across content
• Understand what drives engagement and sharing
• Double down on what works
Who You Are
Core Competencies