Short-Term Rental Social Media Strategist (Airbnb / Vacation Rentals)

Short-Term Rental Social Media Strategist (Airbnb / Vacation Rentals)

About the Role:

We are looking for a skilled Social Media Strategist to help grow and optimize our short-term rental brand. This role is focused on increasing visibility, engagement, and ultimately driving more bookings through strategic content and social media management.

If you understand how to turn content into conversions—not just likes—this role is for you.

What You’ll Be Doing:

1. Social Media Audit

Review existing social media accounts and performance

Identify gaps, weaknesses, and opportunities

Provide actionable recommendations

2. Social Media Optimization

Optimize bios, profiles, highlights, and links

Ensure consistent branding across platforms

Apply best practices for visibility and growth

3. Market Research & Competitor Analysis

Research target audience and booking behavior

Analyze competitor strategies and content

Identify trends in the short-term rental space

4. Strategy Development

Create a clear social media strategy aligned with booking goals

Define posting schedule, content pillars, and tone

Set measurable goals (engagement, inquiries, bookings)

5. Content Planning

Develop a monthly content calendar

Plan campaigns, themes, and post ideas

Provide direction for content creation

6. Engagement Management

Engage with followers, comments, and DMs

Build relationships with potential guests

Interact with relevant accounts to increase visibility

Who We’re Looking For:

Experience managing social media for Airbnb, real estate, or hospitality (preferred)

Strong understanding of Instagram, Facebook, and/or TikTok growth

Ability to think strategically (not just post content)

Experience with content planning and analytics

Excellent communication and organization skills

Bonus If You Have:

Experience working with short-term rental brands

Knowledge of booking funnels and guest behavior

Basic content creation or copywriting skills

Compensation:

Weekly pay (based on experience)

Long-term opportunity available

How to Apply:

To be considered, include the following:

Links to social media accounts you’ve managed

A short explanation of how you would increase bookings for a short-term rental

Your favorite social media platform and why

Start your application with the word: BOOKINGS so we know you read everything.

We’re looking for someone who can help turn social media into a consistent booking channel, not just a posting task.

Apply now if that sounds like you.