Senior Product Marketing Manager – Customer Insights & Acquisition Strategy for B2B Small Business Solutions

Join arenaflex Business: Shape the Future of B2B Procurement

Come be a part of a rapidly expanding $35 billion dollar global business. At arenaflex Business, a fast-growing startup passionate about building solutions, we set out every day to innovate and disrupt the status quo. We stand at the intersection of technology and retail in the B2B space, developing innovative purchasing and procurement solutions to help businesses and organizations thrive. At arenaflex Business, we strive to be the most recognized and preferred strategic partner for smart business buying. Bring your insight, imagination, and a healthy disregard for the impossible. Join us in building and celebrating the value of arenaflex Business to buyers and sellers of all sizes and industries. Unlock your career potential with a company that's transforming how businesses buy.

About the Role

The arenaflex Business Small Business Acquisition team is seeking a smart, creative, and self-directed Senior Product Marketing Manager to lead our customer insights and campaign strategy. In this pivotal role, you will guide Marketers across multiple acquisition channels on how to understand and acquire prospective B2B customers by building robust capabilities in segmentation, targeting, and content personalization. You will own execution for one of our most critical markets—the United States—while ensuring counterparts in other regions are adopting best practices and methodologies to drive global consistency.

This position requires innovative thinking, strong analytical dive-deep skills, as well as an unwavering customer and quality focus. You'll be at the forefront of understanding our prospect base, developing insights that drive marketing strategy, and executing campaigns that convert prospects into loyal customers. If you're looking for a role where your analytical abilities and marketing expertise can make a tangible impact on a growing global business, we want to hear from you.

Key Responsibilities

• Customer Insights Strategy: Define the arenaflex Business customer insights strategy to support acquisition of small business customers. Develop comprehensive understanding of our target audience, their pain points, and purchasing behaviors to inform marketing decisions.


• Goal Definition & Metrics: Define goals, priorities, and success metrics to deepen our understanding of our prospect base and improve conversion metrics throughout the marketing funnel. Establish KPIs that align with business objectives and provide meaningful visibility into campaign performance.


• Experimentation Roadmap: Build, prioritize, and execute against an experiment roadmap to validate hypotheses and launch new marketing capabilities, content, and campaign strategies. Use A/B testing and multivariate testing to continuously optimize our approach.


• Cross-Functional Partnership: Partner with marketers to translate insights and analysis into impactful campaigns in production across multiple acquisition channels including digital, email, content, and events.


• Collaboration: Work cross-functionally with a diverse set of arenaflex teams including Marketing, Product, Technology, Retail, Sales, and Data Science to continuously evolve and refine our strategy. Lead integrated go-to-market initiatives that span multiple business units.


• Regional Leadership: Serve as the owner for US market execution while mentoring and supporting international counterparts to ensure global consistency in customer insights and campaign approaches.


• Content Strategy: Develop personalized content strategies that resonate with different segments of small business customers, ensuring messaging aligns with their unique needs and buying journeys.

Required Qualifications

• 5+ years of professional non-internship marketing experience with demonstrated results


• Proven experience building, executing, and scaling cross-functional marketing programs from concept to completion


• Strong track record of using data and metrics to drive measurable improvements in marketing performance


• Experience leading go-to-market initiatives for consumer software or hardware product launches


• Proficiency with Excel or Tableau, including data manipulation, macros, charts, and pivot tables


• Bachelor's degree in Business, Marketing, Economics, or related field


• Demonstrated ability to work effectively in a fast-paced, entrepreneurial environment


• Excellent written and verbal communication skills with the ability to present complex data in clear, actionable insights

Preferred Qualifications

• MBA or advanced degree in Marketing, Business, or related field


• Strong background in customer analytics, campaign development, and experimentation methodologies


• Experience in B2B marketing, particularly in the small business or procurement space


• Knowledge of marketing automation platforms and CRM systems


• Understanding of digital marketing channels including paid search, social media, display advertising, and email marketing


• Experience with data visualization tools and techniques


• Proven ability to influence cross-functional teams without direct authority

Skills & Competencies

• Analytical Thinking: Ability to dive deep into data, extract meaningful insights, and translate findings into actionable marketing strategies


• Strategic Planning: Capable of developing comprehensive marketing plans that align with business objectives and drive measurable results


• Cross-Functional Leadership: Experience working collaboratively with Product, Technology, Sales, and Data Science teams


• Customer Obsession: Deep understanding of customer needs and commitment to delivering exceptional customer experiences


• Innovation: Creative thinker who challenges the status quo and develops novel approaches to marketing challenges


• Ownership Mindset: Takes full accountability for outcomes and drives initiatives forward with minimal supervision


• Adaptability: Comfortable navigating ambiguity and thriving in a rapidly changing environment

Career Growth & Development

At arenaflex Business, we believe in investing in our people and supporting their long-term career growth. As a Senior Product Marketing Manager, you'll have access to numerous opportunities for professional development:

• Leadership Development: Expand your leadership skills through mentorship programs, executive coaching, and cross-functional project leadership opportunities


• Skill Expansion: Gain exposure to multiple aspects of B2B marketing, from product strategy to customer analytics to global campaign execution


• Career Mobility: Our internal mobility program offers pathways to advance within the marketing organization or explore adjacent roles across the broader arenaflex ecosystem


• Learning Culture: Access to comprehensive training programs, industry conferences, and continuous learning resources to stay at the forefront of marketing best practices


• Global Exposure: Work with international teams and gain experience in global marketing strategy execution

Work Environment & Culture

The arenaflex Business Small Business team blends different backgrounds, tenure, and cultures. We embrace challenges and complex problems, aware of our big mission to empower smart buying for all small businesses by providing the best value and shopping experience. We strive to work smart, fueled by our collaborative spirit, where best practice sharing and willingness to help each other come naturally.

For new members, we invest heavily in training and coaching to put everyone in a position to enjoy the work and be successful for the long-term. Our inclusive culture empowers arenaflexians to deliver the best results for our customers. We believe that diverse perspectives make us stronger, and we actively foster an environment where all employees can contribute their unique talents and ideas.

We offer a flexible work environment that supports both in-office collaboration and remote work flexibility. Our team culture emphasizes curiosity, innovation, and a customer-first mentality. You'll work alongside passionate colleagues who are committed to transforming the B2B procurement landscape and making a meaningful impact for businesses of all sizes.

Compensation & Benefits

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $128,600/year in our lowest geographic market up to $212,600/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. arenaflex is a total compensation company.

Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. Our comprehensive benefits package includes:

• Health insurance (medical, dental, and vision coverage)


• 401(k) retirement savings plan with company match


• Paid time off and holidays


• Parental leave and family planning support


• Employee assistance programs


• Professional development opportunities


• Stock purchase plans


• Various wellness programs and resources

For more information about our benefits and compensation philosophy, please visit our workplace benefits page.

Join Our Team

Are you ready to make an impact? We're looking for a candidate who thrives in a fast-paced, high-pressure entrepreneurial environment and has a roll-up-your-s sleeves attitude. If you're looking to join a dynamic, growing team where your contributions will directly shape the future of B2B procurement, we want to speak with you!

Bring your insight, imagination, and passion for customer marketing. Join us in building something great at arenaflex Business. Apply today and take the first step toward an exciting career where your skills will be valued, your growth will be supported, and your impact will be meaningful.

arenaflex is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status. Our inclusive culture empowers arenaflexians to deliver the best results for our customers.

If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, please contact our Recruiting Partner for assistance.

This position will remain posted until filled. Applicants should apply via our internal or external career site.