Senior Product Marketing Manager, AI Factory

About the Company

Armada is the hyperscaler for the edge, delivering modular AI infrastructure from first deployment to AI factory with speed, scale and sovereignty. Named one of Fast Company's Most Innovative Companies and to the CNBC Disruptor 50, Armada’s solutions are deployed in over 60 countries globally for organizations ranging from energy to defense.

With nearly half a billion dollars in funding, Armada is backed by top investors such as Microsoft (M12), Founders Fund, and BlackRock, and has collaborations and partnerships including NVIDIA, Palantir and Dell Technologies. We are looking for the most brilliant minds in the world to join us.

Working at Armada means taking ownership, driving autonomy, and delivering impact. You’ll tackle challenges that haven’t been solved before and help build something transformative from the ground up. What you do here will not only define your career but help further Armada’s mission to bridge the digital divide for customers around the world.

About the Role

We are looking for a Product Marketing Manager (PMM) to define, position, and scale Leviathan, Armada’s AI Factory platform, one of Armada's flagship products.
This role sits at the intersection of Product, Engineering, and GTM with a primary focus on translating Leviathan’s capabilities into clear, differentiated value for enterprise and public sector customers deploying AI at the edge.

You will also be responsible for building the category narrative, economic story, and commercial motion for Leviathan, targeting infrastructure investors, sovereign governments, energy companies, and enterprise buyers deploying AI in disconnected environments.

This is a hands-on, operating PMM role, not a pure content or launch function. You will deeply understand how Leviathan works (AI infrastructure orchestration, distributed compute, deployment, and lifecycle management across cloud and edge environments) and turn that complexity into compelling positioning, messaging, and GTM execution.

The ideal candidate thrives in ambiguity, is comfortable with highly technical products, and wants meaningful ownership over how a category-defining AI edge platform is understood, sold, and adopted.

Location: United States (Flexible)

What You’ll Do

Product Marketing & Platform Positioning (Primary Focus)

Own end-to-end positioning and messaging for Leviathan (AI Factory), including the category narrative and economic value story that holds up in investment and board-level conversations

Build and evolve a category-defining narrative for AI Factory platforms, and continuously refine positioning strategy as the market matures

Translate technical capabilities (AI orchestration, infra, deployment, lifecycle management) into clear customer value propositions

Define ICPs, buyer personas, use cases, and customer journeys across Leviathan’s distinct customer profiles:

Infrastructure investors and developers (e.g., neoclouds)

Sovereign governments

Energy and industrial operators

Defense and public sector programs

Partner with Product and Engineering to shape:

Roadmap narratives

Platform packaging

Feature positioning

Lead platform and feature launches with high internal readiness and strong external clarity

Analyze competitive AI infrastructure, edge, and platform trends to define clear differentiation

AI Factory Use Cases & Vertical GTM

Develop use case-led narratives for AI Factory deployments across industries, including:

Public sector & defense

Energy (oil & gas, utilities)

Mining

Telecommunications

Manufacturing

Map Leviathan capabilities to real-world AI deployment challenges:

Limited connectivity

Data sovereignty

Security

Distributed operations

Translate and message around key buying drivers, including:

Sovereign AI requirements

Power economics

Speed of deployment

Air-gapped and high-security environments

Offtake compute access

Support verticalized GTM motions in partnership with Sales and Solutions Engineering

Go-to-Market & Sales Enablement

Build high-impact sales enablement assets explaining

What Leviathan is

Where it fits in the AI stack

Why it wins

Develop

Messaging frameworks

Pitch decks and narratives

Solution briefs

Competitive battlecards

Develop collateral and messaging that supports Armada’s offtake partner model, clearly articulating how access to a curated compute offtake network reduces buyer risk and accelerates investment decisions

Partner with Sales, SEs, and Customer Success to:

Drive pipeline creation

Support deal progression and win rates

Ensure consistent, technically accurate messaging across all GTM teams

Support technical documentation and top-of-funnel initiatives (demand generation, website, events) to ensure consistent and compelling messaging across the funnel

Cross-Functional Collaboration

Act as the connective tissue between Product, Engineering, Sales, and Marketing

Bring customer and field insights into:

Positioning updates

Messaging evolution

Product roadmap influence

Support analyst briefings and market education around AI infrastructure and edge AI platforms

Market & Customer Insight

Engage directly with customers to understand:

AI deployment challenges

Buying criteria

Adoption barriers

Track the competitive landscape across:

AI infrastructure platforms

Edge computing solutions

Distributed systems

Help shape how the market understands Armada’s AI Factory vision and differentiation

What Success Looks Like

Clear, credible messaging that demystifies AI Factory's value

Sales teams confidently articulating value in complex, technical AI buying cycles

Product launches that drive measurable adoption and engagement

Strong pull from Product, Sales, and SE teams as a trusted GTM and narrative partner

Required Qualifications

5–8+ years of experience in product marketing or related roles

Experience marketing technical platforms or infrastructure (AI, cloud, networking, or edge)

Proven ability to translate complex systems into customer-centric messaging

Strong cross-functional collaboration with Product and Engineering

Comfortable operating in fast-moving, ambiguous environments

Preferred Qualifications

Background in:

AI/ML infrastructure

Distributed systems

Networking or edge computing

Technical pre-sales or engineering

Familiarity with:

AI deployment pipelines

Hybrid / edge cloud environments

Experience selling into:

Enterprise

Government

Regulated industries

Exposure to early-stage or high-growth platform companies

Why This Role at Armada

Own how a category-defining AI Factory platform is positioned and scaled

Deep partnership with Product and Engineering at the frontier of AI deployment

Opportunity to shape an emerging market

Clear path to senior PMM or GTM leadership roles

Impact

This role is critical to shaping how Leviathan is understood in the market, from category narrative and economic framing to technical positioning and commercial adoption.

Compensation & Benefits

For U.S. Based candidates: To ensure fairness and transparency, the on-target earnings salary range for this role for candidates in the U.S. are listed, varying based on location experience, skills, and qualifications. In addition to the salary, this role will also be offered equity and subsidized benefits (details available upon request).

Benefits

Medical, dental, and vision (subsidized cost)

Health savings accounts (HSA), flexible spending accounts (FSA), and dependent care FSAs (DCFSA)

Retirement plan options, including 401(k) and Roth 401(k)

Unlimited paid time off (PTO)

14 paid company holidays per year

#LI-Remote #DA-1
Compensation
$121,120—$151,400 USD

You're a Great Fit if You're

A go-getter with a growth mindset. You're intellectually curious, have strong business acumen, and actively seek opportunities to build relevant skills and knowledge

A detail-oriented problem-solver. You can independently gather information, solve problems efficiently, and deliver results with a "get-it-done" attitude

Thrive in a fast-paced environment. You're energized by an entrepreneurial spirit, capable of working quickly, and excited to contribute to a growing company

A collaborative team player. You focus on business success and are motivated by team accomplishment vs personal agenda

Highly organized and results-driven. Strong prioritization skills and a dedicated work ethic are essential for you

Equal Opportunity Statement

At Armada, we are committed to fostering a work environment where everyone is given equal opportunities to thrive. As an equal opportunity employer, we strictly prohibit discrimination or harassment based on race, color, gender, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other characteristic protected by law. This policy applies to all employment decisions, including hiring, promotions, and compensation. Our hiring is guided by qualifications, merit, and the business needs at the time.

Unsolicited Resumes and Candidates

Armada does not accept unsolicited resumes or candidate submissions from external agencies or recruiters. All candidates must apply directly through our careers page. Any resumes submitted by agencies without a prior signed agreement will be considered unsolicited and Armada will not be obligated to pay any fees.