Use audience, competitive, channel, and media planning tools to answer critical questions and make recommendations around the timing, size/budget, duration/flighting, and media mix of campaigns.
Lead the identification of media partners/platforms, programming/networks opportunities that maximize the impact of campaigns through a range of media platforms.
Analyze demographic data and trends in consumption to ensure these are factored into recommendations.
Interpret insights and data to drive actionable full-funnel media recommendations around brand awareness, consideration, and brand performance.
Own conception and delivery of innovative, business-building marketing solutions and serve as a key point of contact for the client.
Operate cross-functionally with the investment team and client strategy team to sync planning outputs and recommendations with measurement capabilities.
Work with Client Strategy & Analytics counterparts to understand performance-based attribution and optimizations, arriving at a synergistic approach for blended campaigns.
Partner with Strategic Planning lead to serve as agency liaison with external planning tool partners and help evaluate the further development of Tinuiti’s suite of tools.

5+ years of media buying, planning & strategy experience with a focus on strategic and operational planning in US national market.
Experience with cross-channel planning required, including: linear TV, streaming video/audio, and overall digital media (search, social, display, etc).
Expert knowledge and use of planning and research platforms including Nielsen suite (Commspoint, Nielsen Media Impact, NPower, National TV View), Resonate, Comscore, Kantar.
Understanding of companies/campaigns with KPIs that range from performance marketing to true brand awareness efforts.
Strong POV of industry planning, insights, and competitive tools.
Expert knowledge of the media landscape - both traditional and digital.
Ability to build relationships with clients and peers (trusted advisor).
Strong written and oral communication skills, specifically around presentation story-telling.
Ability to travel to onsite meetings 1-2 times a month at most.

Unlimited PTO: We offer unlimited paid time off to ensure you have dedicated time to step away and disconnect.
20 paid holidays: Including multiple long weekends, to ensure you have time to rest and recharge.
Healthcare: Medical, Dental, Vision, Life & Disability, Flex Spending Accounts.
Retirement: Match up to 4% of your contributions at 100%.
Perks and Wellness: Fringe, Forma, Unlimited Telemedicine and Teletherapy available at no cost, Thankful giving, Equity.
Parental Leave: Birthing parents receive 16 weeks of leave with 100% pay (partners 12 weeks) after the birth or adoption of a child.
Learning and Development: On-demand learning, mentorship program, leadership and management development programs and resources.

Senior Media Planner, Strategic Planning

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