Senior Manager, User Acquisition

Overview

The Senior Manager, User Acquisition will own a significant portion of our ROI-driven UA portfolio, with full accountability for performance across key channels. This role is responsible for driving growth through data-informed strategy, hands-on campaign execution, and cross functional leadership.

The ideal candidate brings 6+ years of experience in mobile user acquisition, a deep understanding of performance drivers across major ad platforms, and a proven track record of managing and optimizing multi-million dollar budgets. You are both strategic and execution-oriented, comfortable operating in a fast-paced, entrepreneurial environment.

Key Responsibilities
• Own end-to-end performance of UA campaigns across key channels and geographies
• Partner with senior leadership to define and execute UA strategy aligned with growth goals
• Plan, allocate, and manage monthly budgets across multiple channels to maximize ROAS
• Analyze campaign performance, including cohort analysis, LTV vs. CAC, channel performance, and creative effectiveness
• Deliver clear, data-driven reporting and forecasts against growth and ROI targets
• Manage and optimize relationships with ad network and platform partners
• Ensure accurate attribution and measurement through MMP platforms
• Identify, test, and scale new channels, strategies, and creative approaches through structured experimentation
• Collaborate cross-functionally with product, data science, creative, and marketing teams
• Drive App Store Optimization (ASO) initiatives, including asset testing and conversion optimization
• Stay current on industry trends, platform changes, and competitive dynamics to inform strategy

Qualifications

Experience
• 6+ years of experience managing mobile user acquisition campaigns across paid channels (ad networks, social, search; gaming experience preferred)
• Proven track record of managing and optimizing seven-figure marketing budgets
• Strong experience using data to inform strategy, experimentation, and decision-making
• Experience presenting performance insights and recommendations to stakeholders

Skills & Expertise
• Deep understanding of performance marketing, including forecasting, modeling, and ROAS optimization
• Strong analytical skills with proficiency in Excel and/or Google Sheets
• Experience with attribution and analytics tools (e.g., Appsflyer, Tableau, Leanplum)
• Familiarity with SKAN 4 and measurement frameworks (MMM, MMP, SKAN triangulation)
• Experience with AI-driven UA workflows is a strong plus
• SQL and data visualization experience preferred
• Ability to build scalable workflows and processes

Education

Bachelor’s degree in Marketing, Business, Economics, or a related quantitative field preferred

Pay band for this job: $121,300 to 181,900