**Senior Customer Lifecycle Analyst – Driving Business Growth through Data-Driven Insights**

At arenaflex, we're on a mission to revolutionize the way we understand and engage with our customers. As a Senior Customer Lifecycle Analyst, you'll play a critical role in supporting our marketing department's industry-leading performance by leveraging your technical expertise and strategic guidance. If you're passionate about data-driven insights and customer-centric marketing, this is an exciting opportunity to join our growing and stable multinational firm at the cutting edge of analytics and marketing technology.

• *About arenaflex**

arenaflex is a multinational firm with a proven history of driving value across the organization. With a strong presence in over 20 countries and a revenue of over $1.5 billion, we're a leader in prepaid communication, money transfer, and payment services. Our flagship brand, Boss Revolution, offers a range of services including Money Transfer, International Calling, and Mobile Top-Up, supporting our mission of enabling people to keep in touch and share resources with family and friends worldwide.

• *Job Summary**

As a Senior Customer Lifecycle Analyst, you'll be responsible for supporting the marketing department's industry-leading performance by being a technical expert and strategic guide. You'll work closely with the Customer Marketing Director and collaborate with various marketing stakeholders on a daily basis. Your primary responsibilities will include:

• *Key Responsibilities**

• **Technology Architecture & Data**
+ Become a systems expert, cultivating knowledge of the marketing technology stack (Braze, Amplitude, data warehouse)+ Help the marketing team understand the end-to-end implementation of campaigns, including data requirements and technical setups+ Understand the data architecture and understand how it impacts customer segmentation and marketing segmentation strategies+ Build and maintain dynamic customer attributes, events, and cohorts in Braze or Amplitude to support campaigns+ Partner with engineering teams to define requirements for new custom attributes, events, and API integrations+ Lead customer marketing innovation by unlocking opportunities for automation
• **Campaign Performance**
+ Be proactive problem solvers, identifying growth opportunities and delivering actionable insights to support strategic business decisions+ Evaluate the effectiveness of promotions and marketing programs and make recommendations to optimize campaigns+ Translate insights into promotional strategies. Analyze customer behavior and campaign performance to identify insights+ Collaborate with the marketing team to improve segmentation sophistication, A/B testing, journey pathing, and reporting to improve lifecycle marketing strategies+ Oversee Next Best Offer programs: Drive “next best offer” across multiple channels based on customer segmentation, lifecycle, and business goals+ Develop testing strategies tied to segmentation and customer personas to maximize user upselling and cross-selling opportunities within the customer ecosystem+ Identify churn drivers and implement strategies to improve retention rates+ Collaborate and provide strategic guidance on programs for the VIP segment+ Provide recommendations for improving campaign targeting and personalization based on data analysis
• **Analytics**
+ Develop and maintain dashboards and reporting tools to track campaign KPIs+ Create specialized reports and dashboards that answer key business questions and provide insights into user behavior+ Reporting on and optimizing ROI+ Leverage data from multiple data sources, including the data warehouse, to build ad hoc reports or augment the reporting of the marketing platforms

• *Requirements**

• **Education/Certification/#of Years Experience Required/Required Skills**
+ Minimum qualifications include:
• Academic background in a quantitative or related field (e.g., Analytics, Applied Mathematics, Economics, Statistics, or Business) or practical experience in Customer Lifecycle planning and analytics
• Previous experience with either Amplitude or Braze
• A/B and multivariate testing experience, including test design, reporting, and analysis to understand incremental lift
+ Other desirable characteristics include:
• Working knowledge of SQL
• Knowledge of Tableau

• *What We Offer**

• Competitive salary and benefits package
• Opportunities for career growth and professional development
• Collaborative and dynamic work environment
• Recognition and rewards for outstanding performance
• Access to cutting-edge technology and tools
• Flexible work arrangements and work-life balance

• *How to Apply**

If you're a motivated and results-driven individual with a passion for data-driven insights and customer-centric marketing, we encourage you to apply for this exciting opportunity. Please submit your resume and a cover letter explaining why you're the ideal candidate for this role. We look forward to hearing from you!