Sales Optimisation Executive – New Zealand (Remote)

Your Impact
This is a high-impact role sitting at the heart of our commercial strategy, where you’ll help shape how we go to market across New Zealand. Partnering closely with the Senior Manager – Sales Optimisation & Execution, you’ll drive smarter planning, stronger execution, and improved productivity across our field sales teams.

You’ll play a key role in bringing our “One Asahi” vision to life, ensuring our sales teams are set up to win through clear priorities, efficient resource allocation, and data-led decision making.

Key Accountabilities

Design and own Go-To-Market strategies across New Zealand, translating commercial calendar activity into actionable CRM plans for field teams

Define, track, and communicate field sales capacity to optimise coverage and execution

Partner cross-functionally to shape the commercial calendar, representing the voice of field sales and customers

Analyse field resource models and identify opportunities to improve efficiency aligned to FTE:NSV ratios

Develop and manage customer and channel segmentation frameworks (Gold/Silver/Bronze/White)

Create and execute monthly field priorities, ensuring alignment within Salesforce CRM

Drive field journey planning by monitoring adherence to visit strategies and identifying productivity improvements

Oversee CRM reporting and performance analytics to deliver actionable insights across the commercial function

Build and enhance Salesforce dashboards to enable self-service reporting

Support change initiatives and system rollouts, embedding new tools, processes, and ways of working across the business

About You

Experience working with Salesforce CRM and strong capability in Excel and data analysis

Solid understanding of field sales environments, ideally within FMCG or liquor

Knowledge of multiple sales channels including grocery, on-premise, and route trade

Commercially minded with the ability to translate data into clear, actionable insights

Strong stakeholder engagement skills with the ability to influence across functions

Highly organised with the ability to manage competing priorities and timelines

Comfortable operating in a fast-paced, evolving environment with a strong change mindset

Confident communicator with the ability to present to both small and large audiences

Why Asahi Beverages?

At Asahi Beverages, we're passionate about crafting more than just drinks - we craft moments of connection, celebration, and shared enjoyment. We bring together a diverse portfolio of iconic beverage brands, a commitment to quality, and a drive to constantly innovate. Headquartered in Melbourne and with facilities right across Australia and New Zealand, you’ll find Asahi is a place where talent is nurtured, and ambition is rewarded. If you’re ready to toast your future, we’re ready to meet you

Sales Optimisation Executive