[Remote] Paid Search Specialist - Automotive Industry

Note: The job is a remote job and is open to candidates in USA. Dealer Alchemist is a hyper-innovative digital advertising agency specializing in the Automotive Industry. They are seeking a Paid Search Specialist to assist in leveraging technology and experience to help clients succeed through paid media spends, with responsibilities including monitoring budgets, managing campaigns, and conducting keyword research.

Responsibilities

• Monitoring budgets and overseeing search platform accounts
• Tracking KPIs
• Auditing website inventory levels
• Monitoring purchased media to ensure that the advertisements appear as planned
• Assist with ad copy as needed
• Assist in writing out SOPs for aspects of search
• Proof Checking Setups / QA
• Campaign Management - Oversee accounts on Google and Microsoft Ads
• Keyword Research - Be involved in audience / location targeting
• Bid Management - Monitor budget and adjust bids as applicable
• Write clear and concise copy for adverts
• Suggest and develop new campaigns
• Keeping up to date of PPC and SEM trends
• Knowledge of the auto industry is a plus, taking into consideration OEM compliance standards

Skills

• Strong communication skills, including written and verbal communication, are required, along with the ability to work independently with good critical thinking skills
• Knowledge of Paid Media is required
• Proficient knowledge of Google Ads, Microsoft Ads, and Google Merchant Center is essential
• General Understanding of Google Analytics: Creating Views, Connecting Google Ads, Building events and URL-based goals (will be trained on if needed for a desired individual)
• Proficiency in Google Workspace and Drive
• Strong independent work ethic
• Demonstrated problem-solving capabilities
• Professional and respectful demeanor in dealing with internal and external business partners
• Effective time management in a professional setting
• Collaborate effectively in a team environment and must be an organized and flexible team player
• Integrity and optimism, regardless of the situation
• Use information, data, and resources to proactively identify and solve problems to get the job done
• Experience in data analysis and reporting. Experience with Zoho, Jira, and Slack is a plus. Basic knowledge of Excel/Google Sheets and GA4 is also required
• Analytical thinking with strong math skills is mandatory
• Google Ads, Google Display, Google Search certification
• While automotive experience is preferred, further training can be provided to the right individual
• Knowledge of the auto industry is a plus, taking into consideration OEM compliance standards

Benefits

• Unlimited Vacation – We manage 100% by objective.
• 401K with matching.
• Paid Professional Development.
• Bronze Level Healthcare, Dental, and Vision Included

Company Overview