Relevant Strategist

VaynerX is a contemporary family of companies focused on building and growing brands. They are seeking a Relevant Strategist to provide insights on audience dynamics and cultural trends, driving relevance and strategic recommendations for clients.

Responsibilities

• Live and breathe their areas of expertise day in and day out to bring real time knowledge
• Conduct daily scans across their passion areas for timely, relevance driving cultural signals
• Drive daily cultural opportunities in AIM (with context around trends, conversations, emerging influencers, new competitors, vernacular, how its showing up on platforms, etc), so teams can optimize these signals authentically
• Partner closely with Creative Captains to ensure cultural insights and signals are actionable and fuel AIM sessions and inspire high-performing content
• Deliver MRR / QRRs, Thought Leadership on relevance in these areas, brand opportunities
• Continuously expand on expertise by pairing existing passions with new learning/areas
• Serve as a flexible strategic resource—deployable across multiple accounts / initiatives

Skills

• Cultural Fluency: Multi, deep passion points with a genuine finger on the pulse and inherent topic knowledge. They don't just find, they know and understand their spaces
• Networked: Living in the culture of these spaces, not just observing—connected to the right people, groups, and events. So deep in the world that it is second nature to them
• Analytical Skills: Ability to spot early signals on short notice and aptitude to translate into strategic value for clients, even without traditional strategy experience
• Writing Skills: Ability to craft internal and external reports, thought leadership, and POVs
• Soft Skills: Strong curiosity, 'go-getter energy,' and a bias for action to ensure insights drive tangible, executable creativity

Benefits

• Employer-sponsored 401k with match
• Medical, Dental, and vision coverage
• Unlimited PTO
• Caregiver (Parental) Leave
• Health and Wellness benefits

Company Overview