Public Relations Specialist

Role Overview

We are seeking a proactive and strategic PR Specialist to design, execute, and continuously refine our public relations strategy. This role will play a critical part in shaping our brand narrative, increasing media visibility, and strengthening our reputation across key audiences. The ideal candidate is both a strong storyteller and a disciplined strategist who can translate business objectives into high-impact PR campaigns.

Key Responsibilities

• Strategic PR Development
  • Develop and execute a comprehensive PR strategy aligned with company goals and brand positioning
  • Identify key narratives, messaging frameworks, and thought leadership opportunities
  • Support product launches, company announcements, partnerships, and executive visibility

• Media Relations
  • Build and maintain strong relationships with journalists, editors, and industry influencers
  • Pitch stories, secure media coverage, and manage press inquiries
  • Create and maintain targeted media lists by industry, geography, and topic
• Content & Messaging
  • Write and edit press releases, media pitches, talking points, FAQs, and bylined articlesEnsure consistent messaging across all PR and external communications
  • Collaborate with marketing and leadership to refine brand voice and positioning
• Campaign Execution & Measurement
  • Plan and manage PR campaigns from concept to execution
  • Track coverage, sentiment, share of voice, and campaign performance
  • Prepare regular PR reports and insights with actionable recommendations
• Reputation & Issues Management
  • Monitor media coverage and brand mentions
  • Support crisis communications planning and response when needed
  • Help proactively identify and mitigate reputational risks

Qualifications

Required

• 3–6+ years of experience in public relations, communications, or related role
• Proven track record of securing earned media coverage
  
• Excellent writing, editing, and storytelling skills
• Strong understanding of media landscapes and PR best practices
• Ability to manage multiple projects and deadlines simultaneously

Preferred

• Experience developing PR strategy for B2B, B2C, or tech-driven organizations
• Existing media relationships in relevant industries
• Familiarity with PR tools (e.g., Cision, Muck Rack, Meltwater)
• Experience supporting executive or thought leadership communications

Skills & Competencies

• Strategic thinking with strong execution skills
• Exceptional verbal and written communication
• Relationship-building and persuasion
• Data-driven mindset with attention to detail
• High level of professionalism and discretion