Programmatic Buyer

Deutsch is seeking a Programmatic Buyer to manage and optimize programmatic media campaigns across DV360 and The Trade Desk. This role involves hands-on execution, monitoring performance, and collaborating with cross-functional teams to ensure campaign success.

Responsibilities

• Build, launch, and QA programmatic campaigns within DV360 and The Trade Desk
• Execute across display, video, CTV, audio, and YouTube environments
• Implement PMP, preferred deal (PD), and programmatic guaranteed (PG) activations
• Ensure proper tracking, taxonomy, and campaign setup best practices
• Manage daily pacing and budget allocations to ensure delivery against plan
• Monitor campaign performance and proactively optimize toward KPIs
• Apply bid adjustments, audience refinements, frequency caps, inventory optimizations, and creative testing
• Identify underperforming segments and recommend data-driven improvements
• Support A/B testing initiatives and audience expansion strategies
• Activate and manage first- and third-party audience segments (e.g., Acxiom, Experian, LiveRamp)
• Support custom audience builds and lookalike modeling initiatives
• Assist with pixel implementation and troubleshooting
• Pull performance reports and assist in analyzing trends and insights
• Ensure data accuracy and consistency across reporting platforms
• Highlight optimization opportunities and performance shifts
• Work closely with the Programmatic Supervisor on optimizations
• Partner with Planning, Analytics, and Ad Operations teams to ensure seamless campaign execution
• Stay current on platform updates, beta opportunities, and emerging inventory solutions

Skills

• Hands on experience in DV360 and The Trade Desk is required
• 1–3+ years of hands-on performance/programmatic buying experience
• Working knowledge of DV360 and/or The Trade Desk (experience in DV360 required, all preferred)
• Familiarity with PMP and deal-based buying
• Strong analytical mindset and comfort working with performance data
• Detail-oriented with strong organizational and time management skills
• Ability to manage multiple campaigns simultaneously
• Strong communication skills and willingness to learn

Benefits

• 401K
• Unlimited PTO
• More

Company Overview