Digital Copywriter

Perrill is an award-winning digital marketing agency that exists to power businesses to win online. They are seeking a Digital Copywriter to develop and execute various forms of digital content that drive results and produce positive ROI for clients.

Responsibilities

• Write effective and compelling website content, blog posts, social media posts, and digital advertisements that drive revenue and relevant traffic
• Create effective content strategies and calendars that align with overall client goals
• Analyze content performance to determine opportunities for improvement
• Leverage AI tools where appropriate to assist in copywriting efficiency and effectiveness
• Ability to write or optimize copy that satisfies client retainers and drives measurable results that align with client goals
• Ability to generate and execute on content strategies within monthly client retainers
• Successful collaboration with other marketing professionals

Skills

• 1-3+ years of experience in digital copywriting
• Ability to write effective and compelling website content, blog posts, social media posts, and digital advertisements
• Create effective content strategies and calendars that align with overall client goals
• Analyze content performance to determine opportunities for improvement
• Leverage AI tools where appropriate to assist in copywriting efficiency and effectiveness
• Demonstrates strong knowledge of content marketing and writing skills, best practices, trends, and news
• Proficient in grammar, sentence structure, and word choice
• Successful in adapting writing for a wide range of audiences and channels
• Proficient in writing copy for websites, blogs, ads, emails, and social media
• Understands the nuances required to be successful writing across multiple channels
• Demonstrates success writing copy that's targeted to specific audiences
• Writes copy within a client's desired voice and tone
• Understands how to conduct keyword research and/or effectively implement keywords into blog post content, headers, etc. as necessary for SEO purposes
• Writes engaging, compelling, and effective copy that is unique and pushes boundaries as appropriate
• Employs effective storytelling techniques to create standout copy
• Develops unique content that captures the client's voice and appeals to their target audience
• Creates well-planned content calendars and generates effective and creative topics
• Remote candidates may be considered, but strong preference will be given to candidates available to work in our office in Minnetonka, Minnesota, at least 2 days per week

Benefits

• A fun, team-oriented culture built on positive and winning teamwork
• Flexible hours and work from home opportunities
• Medical, dental, and vision benefits
• 401(k) with matching
• Unlimited PTO
• Professional development opportunities

Company Overview