Performance Marketing Analyst, Paid Social & Display

Etsy is the global marketplace for unique and creative goods, seeking an analytical Performance Marketing Analyst to join their Demand Generation team. This entry-level role focuses on supporting the execution and optimization of low-funnel paid social and display campaigns to connect entrepreneurs with buyers effectively.

Responsibilities

• Support campaign builds and QA
• Assist with building, launching, and QA-ing campaigns across paid social and/or display platforms (for example: creative trafficking, catalog updates, audience implementation, and pixel/tag checks)
• Help ensure ads follow Etsy’s naming conventions, UTM standards, and creative/spec guidelines before launch
• Help maintain and optimize product feeds
• Support day-to-day management of large-scale product feeds and associated catalog sales campaigns
• Flag feed or catalog issues (missing images, disapprovals, mismatched categories) and partner with more senior teammates and XFN partners on fixes
• Monitor pacing and performance
• Check platform dashboards and internal trackers to monitor budget pacing, delivery, and key performance metrics
• Surface anomalies (performance spikes/drops, delivery issues, broken links, tracking problems) quickly and assist in root-causing and correcting them
• Research and propose bid and budget adjustments to help ensure campaigns hit efficiency and volume targets
• Assist in creating and updating audience structures, exclusions, and blocklists
• Help set up and track creative and audience tests
• Maintain test logs and help compile simple summaries of results for the broader team
• Pull recurring performance exports from platforms and support creation of simple views or dashboards for weekly readouts
• Help compile slides or notes for internal updates, post-mortems, and leadership-facing report-outs

Skills

• 0–2 years of experience in performance marketing, digital marketing, analytics, or a related field; internships, co-ops, or project experience are welcome
• Basic familiarity with paid social and/or display platforms (e.g., Meta, TikTok, Pinterest, Google Display Network, or similar), whether from coursework, certifications, or hands-on experience
• Comfort working with data in tools like Excel/Google Sheets; exposure to SQL or a BI tool (e.g., Looker, Tableau) is a plus, but not required
• Strong quantitative skills and excitement about learning how to interpret performance data (e.g., ROAS, CPA/CAC, CTR, CVR, LTV)
• A curious, problem-solving attitude!

Benefits

• Equity package
• Annual performance bonus
• Etsy’s competitive benefits that support you and your family as part of your total rewards package at Etsy

Company Overview

Company H1B Sponsorship