Paid Social Analyst (Growth Marketing)

Rippling is a company that provides a unified platform for HR, IT, and Finance. They are seeking a Paid Social Analyst to oversee paid social marketing, manage a multi-million dollar budget, and optimize performance by running marketing experiments across various channels.

Responsibilities

• Manage budget efficiently, hitting or exceeding targets by continuously optimizing channel and campaign allocations on paid social platforms
• Develop channel strategy by understanding our products, buyer pain points, and channel dynamics
• You’ll build experimentation roadmaps grounded in sound hypotheses and test & learn
• You’ll scale what works
• Use data to optimize budgets and bids for each campaign, balancing cost, growth, and efficiency
• Improve your campaign efficiency by concepting more resonant creative / graphics, improving qualification processes and lead gen flow, and testing novel technological innovations
• Collaborate with marketers all over the business to build and iterate on campaigns to meet channel and segment specific goals
• Partner closely with growth stakeholders to share learnings, brainstorm, and report on results

Skills

• ~1-3+ years of experience in growth, consulting, banking, product, business operations or other analytical generalist role at a fast-paced company
• Strong ownership mindset: You are motivated by the idea of owning a number, and are not afraid to step up to big challenges
• You have a growth mindset and readily look for feedback on how to improve
• Ability to communicate well across teams: You'll need to clearly explain ideas and updates to different teams and partners to keep projects moving smoothly
• Strong project management skills: You are able to balance multiple initiatives while collaborating across teams like growth, sales, marketing ops, and brand
• Bias to action: You'll constantly try new growth ideas in this role; you have a bias to action and learning and will do whatever it takes to get your projects over the finish line
• Structured, data-driven problem-solving skills: You are able to analyze and find solutions to ambiguous problems
• You should be comfortable analyzing data in tools like Google sheets or SQL to find ways to improve results
• Inbox 0 mindset: You are extremely organized
• You have the ability to prioritize tasks effectively and handle multiple projects and timelines, ensuring everything is delivered on time and within scope
• Hackiness and creativity: You're constantly generating new ideas and are eager to experiment

Benefits

• Competitive salary
• Benefits
• Equity

Company Overview

Company H1B Sponsorship