Marketing Specialist

Hurom America is the leading high-end juicer brand in the USA, committed to making healthy living easy with innovative juicer products. They are seeking a Marketing Specialist to develop engaging content, manage community interactions, and enhance affiliate and influencer marketing efforts.

Responsibilities

• Develop engaging content concepts for social media, YouTube, and other multimedia channels, with a focus on vlogging and educational entertainment
• Shoot and edit short form video content, create designs for social media channels
• Draft scripts and outlines for multimedia productions
• Act as a brand ambassador as a personality appearing in Hurom’s original content, presenting information in an engaging manner
• Work with the Brand Marketing and Media Partnerships Manager to respond to social media comments and inquiries
• Communicate with creators and influencers by developing campaign briefs and negotiating deliverables
• Manage newsletters and promotional email campaigns
• Identify potential partners and reach out to establish relationships
• Manage relationships with affiliates and facilitate effective communication
• Execute gifting campaigns to incentivize and reward affiliates
• Develop innovative ideas to enhance our affiliate program and channel
• Develop an outreach program to identify and engage with influencers
• Cultivate lasting relationships with influencers in the industry
• Propose creative ways to involve influencers in future marketing initiatives

Skills

• Strong understanding of major social media platforms (Instagram, TikTok, YouTube, Facebook, Pinterest) with knowledge of algorithms, trends, audience growth strategies, and content creation (short-form videos, Reels, Shorts)
• Skilled in content production and design, including copywriting, video editing (CapCut, Premiere Pro, Final Cut), and graphic tools (Canva, Adobe Creative Suite)
• Interest in health, fitness, and wellness
• Comfortable speaking in front of crowds
• Strong interpersonal skills, with an outgoing personality and enthusiasm for engaging with new people
• Proactive and creative mindset with a passion for understanding and meeting customer needs

Benefits

• Competitive health plans.
• 401k retirement savings plan.
• Employee discounts on Hurom products.
• Flexible hybrid work schedule.
• Centrally located office in Rockefeller Center (NYC)

Company Overview

Company H1B Sponsorship