Marketing Manager - Demand Generation and Account Based Marketing job at NEST International in Sewell, NJ

Title: Marketing Manager – B2B Demand Generation & ABM (Hybrid)

Location: Sewell, New Jersey, 08080, United States

Department: Sales

Job Category: Sales

Requisition Number: MARKE001596

Full-Time

Job Description:

Schedule: Monday to Friday, 8AM–5PM ET

Compensation: Starting at $95k + bonus potential

Big ideas. Real pipeline. High visibility.

NEST is hiring a B2B Marketing Manager to lead demand generation, digital marketing, and account based marketing (ABM) programs that drive qualified leads and revenue. If you enjoy building integrated campaigns that drive measurable pipeline, collaborating across Sales and cross-functional teams, and owning strategy from concept to execution—this could be your next move.

Who We Are

NEST is a pioneer in the Integrated Facilities Management (IFM) industry. For over 30 years, we’ve partnered with multi-site organizations to deliver real cost savings through industry-leading technology, operational excellence, and a deep understanding of our clients’ brand standards.

We provide a fully executed, technology-driven solution that gives clients a 360° view of facilities spend helping them streamline operations, control costs, and scale with confidence.

We believe great results start with great people and we invest in teams that think strategically, act decisively, and aren’t afraid to roll up their sleeves.

What You’ll Do

As a B2B Marketing Manager, you’ll own pipeline growth for NEST—driving demand, building engagement, and supporting complex enterprise sales cycles from start to finish.

Develop and execute B2B demand generation programs that attract and convert high-quality leads across the full funnel.
Build and manage account-based marketing (ABM) strategies and campaigns for key multi-site target accounts.
Design and launch integrated, multi-channel campaigns (email, digital ads, webinars, events, content syndication, website) that drive qualified pipeline.
Optimize search visibility and inbound demand with GEO, AEO, SEO, and intent-driven content to improve rankings in traditional and AI/LLM-driven search experiences.
Partner with Product to translate our technology platform and capabilities into clear, compelling value propositions and product marketing assets.
Collaborate with Sales and SDRs to define ICPs, target accounts, and key decision-makers, ensuring tight handoff and follow-up on marketing-sourced leads.
Turn strategy into execution by building campaigns end-to-end—from planning and messaging through content creation, timelines, and budgets.
Build and manage workflows, lead scoring, segmentation, and reporting within marketing automation and CRM tools.
Track performance across pipeline, revenue, and engagement, then use data to optimize campaigns, channels, and offers.
Conduct account and industry research to inform targeting, messaging, and sales enablement materials for enterprise buyers.
Test new ideas, scale what works, and continuously improve B2B demand generation and ABM performance.

Strategic? Yes. Hands-on? Absolutely.

Who Thrives in This Role

Growth-minded marketers who love connecting strategy to revenue
Creative thinkers who also enjoy executing the details
Data-driven decision-makers who test, learn, and optimize
Strong collaborators who work seamlessly across Sales, Product, and Leadership
Self-starters who take ownership and run with it

Requirements

Bachelor’s degree (BA/BS)
5+ years of B2B marketing experience (demand gen and/or ABM)
Experience supporting long, complex enterprise sales cycles
Proven track record of driving pipeline and influencing revenue
Strong experience with marketing automation and CRM platforms (HubSpot, Marketo, Salesforce, etc.)
Ability to balance strategy and execution in a fast-paced environment
Strong analytical and communication skills

Pay & Perks

Competitive salary
Bonus opportunities
80 hours Vacation + 32 hours Personal (Year 1)
40 hours Paid Sick Time
6 Paid Holidays
Medical plans – NEST helps cover the cost
401(k) with company match
Employer-paid life insurance ($15,000)
Employee Assistance Program (EAP)
Optional Dental, Vision, Pet Insurance, Legal & Identity Protection
Company-sponsored engagement & philanthropic events

Our Values

Innovation: Delivering real cost-saving strategies through technology and operational excellence
Helping: Supporting our clients, communities, and teammates
Together: Building strong partnerships through trust, respect, and teamwork

Equal Opportunity Employer

NEST is proud to be an Equal Opportunity and Equal Pay Employer. We are committed to creating an inclusive workplace and provide reasonable accommodations for qualified individuals with disabilities.

Pre-Employment Requirements

Before officially joining NEST, candidates must successfully complete:

A pre-employment skills assessment
Background check
Drug screening

If you want to own your impact, build programs that drive real revenue, and grow your career in a high-visibility role—apply today.

We can’t wait to meet you.

Qualifications

Behaviors

Preferred

Thought Provoking

: Capable of making others think deeply on a subject

Team Player

: Works well as a member of a group

Loyal

: Shows firm and constant support to a cause

Innovative

: Consistently introduces new ideas and demonstrates original thinking

Functional Expert

: Considered a thought leader on a subject

Enthusiastic

: Shows intense and eager enjoyment and interest

Detail Oriented

: Capable of carrying out a given task with all details necessary to get the task done well

Dedicated

: Devoted to a task or purpose with loyalty or integrity

Motivations

Preferred

Self-Starter

: Inspired to perform without outside help

Work-Life Balance

: Inspired to perform well by having ample time to pursue work and interests outside of work

Peer Recognition

: Inspired to perform well by the praise of coworkers

Goal Completion

: Inspired to perform well by the completion of tasks

Financial

: Inspired to perform well by monetary reimbursement

Ability to Make an Impact

: Inspired to perform well by the ability to contribute to the success of a project or the organization

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.