Marketing Executive / Business Development Manager

Responsibilities

General responsibilities

• Market services, to businesses, hospitals, health care, mental health professionals and community agencies in Southern Alabama from Montgomery to Mobile region.


• Liaising and networking with a range of stakeholders including customers, colleagues, suppliers and partner organizations.


• Arranges training seminars, utilizing internal and external resources, to educate doctors, nurses, counselors, social workers, EAPs, and other interested parties on mental health and substance abuse issues.


• Conducts in-service training and / or briefings for professional and semi-professional groups with the ability to refer patients to AHS Hospital(s).


• Pursues relevant conference sponsorships and manages conference representation.


• Works directly with the Access to Care Department and clients to ensure all admission and billing requirements are met.


• Communicating with target audiences and managing customer


• Proactively seeks out and responds to requests and inquiries from a variety of community resources for new business.


• Maintains constant awareness of territory assignments and marketing rep daily assignments (locations) to ensure rapid response to any special needs, particularly related


• to service recovery.


• Demonstrates an on-going awareness and understanding of the facility’s contracts with all payor sources (commercial, managed care, managed Medicaid, federal, state, local, ).


• Reviews territory assignments periodically to ensure most efficient use of human resources and effective marketing strategies.


• Maintains a territory that includes, but is not limited to, most local area referring


• Meets any required quota for contacts/visits/admissions.


• Responsible for educating, leading and coordinating the organization’s efforts to effectively communicate and develop referring relationships (i.e. community liaison).


• Maintains accurate reports on referral tracking and


• Provides Hospital Administration with Monthly Intake and Admissions Reports covering statistical data and information affecting admissions and marketing


• Provides Hospital Administration with Quarterly / Seasonal Plans covering business development goals and budget requirements for the appropriate quarter.


• Actively executes tasks to meet customer needs and expectations and works towards long-term client retention as well as new business opportunities.


• Surveys referral sources in the various marketing areas for quality assurance


• Ensures sufficient marketing materials to adequately represent AHS Hospital(s) (printed materials, novelty items, etc.).


• Collaborates regularly with Department, Center, AHS hospital staff, and community providers to coordinate and facilitate care and follow up on referrals and


• Adheres to professional code of


• Arrange effective distribution of marketing


• Monitor competitor activity


• Works with Public Relations Department to keep marketing materials current and create new materials as needed


• Orders marketing materials and PR materials as needed.

Supervision and consultation

• Seeks supervision and consultation as


• Accepts and employs suggestions for


• Actively works to enhance

Record keeping

• Documents in a timely fashion per AltaPointe


• Documents in a clear, legible, and concise


• Documents accounts, contacts and daily notes in Sales Force (building referral database).

Courteous and respectful attitudes towards consumers, visitors and co-workers

• Treats consumers with care, dignity and


• Respects consumers’ privacy and


• Is pleasant and cooperative with others, including consumers and


• Assists consumers and visitors as


• Personal values don’t inhibit ability to relate and care for


• Is sensitive to the consumers’ needs, expectations and individual

Administrative and other related duties as

• Actively participates in Performance Improvement and UM/UR


• Actively participates in AltaPointe committees as


• Completes assigned tasks in a timely


• Accesses appropriate community resources according to consumers’


• Follows AltaPointe policies and


• Maintains current license and requirements for renewals and certifications, if applicable.

Qualifications

Bachelors degree in a health care related field, ADN or RN nursing degree, psychology degree, communications degree and/or mental health related field.

Minimum of five years’ experience in medical/mental health care field and/or marketing/sales experience with knowledge of business development techniques ; vision, commitment, leadership, creativity and the ability to make difficult decisions in a dynamic environment; excellent written and oral communication skills as well as the ability to prepare and present presentations in a clear, concise and effective manner; development skills; excellent multitasking and organizational skills as well as ability to establish priorities, plan, develop, implement, and distribute marketing materials . Broad knowledge of the mental health field with working knowledge of related programs, resources, and providers.