Manager, Trade Marketing

Dreaming big is in our DNA. It’s who we are as a company. It’s our culture. It’s our heritage. And more than ever, it’s our future. A future where we’re always looking forward. Always serving up new ways to meet life’s moments. A future where we keep dreaming bigger. We look for people with passion, talent, and curiosity, and provide them with the teammates, resources and opportunities to unleash their full potential. The power we create together – when we combine your strengths with ours – is unstoppable. Are you ready to join a team that dreams as big as you do?

SALARY: $106,400 - $126,350 , bonus and long-term incentive eligible

COMPANY:
We are home to the nation’s most iconic beer and beyond beer brands, including Michelob ULTRA – America’s #1 top-selling beer – as well as Busch Light, Budweiser, Bud Light, Stella Artois, Cutwater Spirits, and industry-leading craft brands. From our longstanding efforts to support American farmers, military, veterans, and first responders, to emergency drinking water donations and responsible drinking programs, we are guided by our commitment to the communities we call home and the 65,000 hardworking Americans who bring our beer to life. We are powered by a team that shares our passion to create a future with more cheers. Are you ready to join a team that dreams as big as you do?

ROLE SUMMARY:
The Trade Marketing Manager (TMM) has the coolest job in town. They are known across wholesalers, retailers and partners as the person who brings our brand portfolio to life across events, venues and retail. They are organized, communicative, creative and want to operate on a slightly non-traditional work week because they will have later nights and weekends than most.

JOB RESPONSIBILITIES:  Developing plans and tailored playbooks for all channels against their local properties and events 

Mobilizing brand planning

Sampling execution

Event and venue activations across territory

Ticket management

Resort / Destination planning and execution (where applicable)

Works with Experiential Team to inform professional or Tier 1 sponsorships

Owns local event sponsorship negotiations and territory specific budget that includes rights fees and activation funds

Ensures mobile asset requests are complete and aligned with brands / events

Supports Venue CAPEX execution in their market with direction from CSO and visibility for On-Premise team

Works closely with their top wholesalers where they have properties and activation budgets to ensure clarity of execution against their plans

Supports the execution of On-Premise plans

BET Team Captain (where applicable)

Manage the implementation of brand programming within the off-premise channel to deliver volume and share growth

Manage the ROI for channel programs

Communicate results and priorities weekly/monthly

Coach and mentor Trade Activation Managers and wholesaler sales teams

Direct channel specific pilots; manage optimization of each channel's key levers

Cascade annual/trimester channel blueprint (Initiatives and Programs)

KPI's - Channel volume, share, program execution, distribution

JOB QUALIFICATIONS:  Required:  Bachelor's Degree – highly preferred

5-7 years sales and/or marketing experience

In-depth knowledge of regional marketing and sales organization

Strong communication skills, both internal and external

Proficiency in PowerPoint, Excel and internal system tools

Must possess an in-depth knowledge of the On-Premise Channel

Preferred:
MBA/Advanced Degree

Willingness to relocate for future opportunities

Beer/alcohol industry knowledge

WHY ANHEUSER-BUSCH:
At Anheuser-Busch, our purpose is to create a future with more cheers. For more than 165 years as a leading American manufacturer, Anheuser-Busch has delivered a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. As the nation’s top brewer, one of the fastest growing spirits companies, and an insurgent force in energy drinks, we drive economic prosperity nationwide through investments in our people, facilities, and communities. We are the only alcohol company that invests in the U.S. at this scale.

BENEFITS:
Health benefits including Medical, Dental, Vision, Wellness and Tax-Advantaged Savings and Spending Accounts

Life Insurance and Disability Income Protection

Generous Parental Leave and FMLA policies

401(k) Retirement Savings options with a company matching contribution

Chance to work in a fast-paced environment among a company of owners

Free Beer!