Lifecycle Marketing Coordinator

The New York Racing Association is seeking a Lifecycle Marketing Coordinator to perform tasks and oversee processes for the Brand Marketing function. This role involves managing and executing brand marketing activities to support the organization’s brand positioning and consumer engagement.

Responsibilities

• Craft compelling, effective SMS and email marketing communications
• Maintain digital marketing content calendars
• Liaise with the Sales department to execute digital campaigns for ticket pre-sales, on-sales, discount offers, and more
• Communicate proactively with the Sponsorships, Racing, Communications, Sales, and F&B departments
• Contribute to general upkeep, optimization, and expansion of NYRA.com webpages

Skills

• Bachelor's degree in marketing or related field
• Experience with short-form, action-oriented copywriting (SMS, push notification, and/or email marketing)
• Familiarity with content management systems (CMS) and customer relationship management (CRM) tools
• Excellent verbal and written communication skills, with the ability to effectively communicate with customers in a specific tone
• Sharp attention to detail; no punctuation mark or grammatical nuance is too small to correct
• Strategic thinking skills, able to develop ideas into actions that drive business results
• Curious and resourceful self-starter, with ability to solve problems and seek new information
• Works well with colleagues at varying levels and can tailor communication style based on audience and seniority
• Comfortable operating on own accord and navigating ambiguity
• Knowledge of thoroughbred racing is a plus, though not mandatory

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