KAM -Standalone Modern Trade, Delhi NCR

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Role Purpose

To drive business growth in the Standalone Up-to-date Trade (SMT) channel by managing key independent retail accounts, building strong relationships with store owners/buyers, and ensuring superior in-store execution and sales performance.

Key Responsibilities

1. Key Account Management (Standalone Stores)

• Manage a portfolio of high-value standalone modern trade outlets (independent supermarkets & premium stores)
• Act as the single point of contact for assigned accounts
• Build long-term relationships with:
• Store owners
• Purchase managers

2. Business Growth & Revenue Delivery

• Achieve monthly, quarterly, and annual sales targets for SMT accounts
• Drive billing and off-take growth across stores
• Increase SKU penetration and category share within each account

3. Commercial Negotiation

• Negotiate:
• Trade margins
• Schemes and promotions
• Visibility investments

• Finalize annual/quarterly business plans with key stores

4. Demand Planning & Supply Coordination

• Forecast store-wise demand and ensure timely replenishment
• Coordinate with:
• Distributors
• Warehouse/CFA teams

• Ensure high On-Shelf Availability (OSA) and minimal stock-outs

5. Team & Execution Support

• Work closely with:
• Sales executives
• Merchandisers / promoters

• Ensure high-quality execution at store level

Key Performance Indicators (KPIs)

• Sales target achievement (%)
• Same-store growth
• SKU-wise distribution expansion
• Visibility & planogram compliance
• Promotion ROI
• On-Shelf Availability(OSA)


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