Growth Marketing Specialist

Growth Marketing Specialist

Focus: Tactical execution and achievement of short-term growth goals.

Role Overview:

As a Growth Marketing Specialist, you will lead the execution and optimization of growth initiatives across the full marketing funnel. This role is highly cross-functional, requiring close collaboration with product, sales, and marketing to build, test, and scale campaigns that drive measurable business impact.

You will be responsible for driving acquisition, cross-sell/upsell, and pipeline growth initiatives through data-driven tactics and hands-on execution. Success in this role requires critical thinking, performance tracking, and a strong grasp of digital marketing tools and tactics.

The target compensation range for this position is between $95,000.00 and $100,000.00 USD per annum.

Key Responsibilities:

• Campaign & Program Execution: Plan, launch, and optimize multi-channel marketing campaigns that support short-term growth goals.
• Webinars & Virtual Events: Manage and execute growth-focused webinars and virtual events, applying best practices to maximize engagement and conversion.
• Content Marketing: Develop and distribute growth-oriented content across channels to drive engagement and opportunity conversion.
• Asset Management: Organize and maintain marketing assets for scalable and consistent use across campaigns.
• Digital Marketing Support: Apply SEO, SEM, and web form strategies to enhance visibility and lead generation.
• Paid Media & Advertising: Strategize, purchase, and optimize paid media aligned with business objectives and budget; analyze performance data to refine tactics.
• Social Media Growth Tactics: Leverage organic and paid social media strategies to amplify campaign reach and engagement.
• Marketing Technology Tools: Utilize platforms like Google Analytics, HubSpot, and other automation tools to improve campaign performance.
• A/B Testing & Experimentation: Design and execute A/B tests to optimize messaging, creative, and conversion rates.
• Data Analysis & Insights: Analyze marketing performance data to uncover insights and inform ongoing strategy.

Skills & Competencies:

• Strong analytical skills and experience with A/B testing, SEO, SEM, and content marketing.
• Ability to develop and execute growth strategies across digital channels (paid, organic, email, content, referrals, etc.).
• Proficiency in managing and optimizing campaigns to drive ROI-positive growth.
• Experience partnering with product marketing to activate new growth levers (e.g., onboarding flows, referral programs, in-app messaging).
• Ownership of funnel metrics (CAC, LTV, conversion rates, retention) to guide strategy and performance iteration.
• Skilled in using analytics tools (Google Analytics, HubSpot, etc.) to identify growth opportunities.
• Collaborative mindset with the ability to work cross-functionally across product, sales, and analytics teams.
• Creative problem solver with a bias for action, experimentation, and continuous improvement.
• Strong communication and project management skills in a fast-paced, tech-driven environment.

Qualifications:

• 3–5+ years of experience in growth marketing, preferably in tech/SaaS or B2B/B2C digital marketing roles.
• Proven track record of driving measurable user and revenue growth through multi-channel campaigns.
• Hands-on experience with paid acquisition platforms, marketing automation tools, and CRM systems (e.g., HubSpot, Outreach, ZoomInfo).
• Deep understanding of performance marketing, funnel metrics, and conversion optimization.
• Comfortable interpreting data and applying insights to improve marketing performance.
• Ability to thrive in a collaborative, fast-moving environment with multiple stakeholders.

FLSA Designation (US Only):

Exempt

Salary Range:

The estimated base salary range for this role is USD$85,500.00 - USD$104,500.00 per year. We include salary ranges in job postings only where required by applicable pay transparency laws, based on the jurisdictions in which the role may be performed. The posted range is a good faith estimate and reflects factors that are subject to change. Final offer amounts may vary based on job-related factors, including work location, candidate experience and expertise, and other relevant considerations.

Other Compensation (US Only):

This role will also be eligible for participation in a Company profit sharing bonus plan. Plan details will be provided to you upon hire.

Benefits (US Only):

Full time employees will also be eligible for enrollment in a wide range of choices of benefits , including medical, dental, vision, basic life insurance, short/long term disability, 401(k) participation (with company match).

Time off (US Only):

The Company provides a minimum of 10 days of vacation for new employees , sick time based on state requirements, 8 Company-paid holidays and 2 personal holidays per year.

We recognize the value and importance of diversity and inclusion in our communities and in the workplace. We celebrate diversity and one of our goals as an employer is to create an inclusive work environment for all employees. We are an equal opportunity employer and do not discriminate against any employee or applicant because of race, religion, sex, sexual orientation including gender identity or expression, pregnancy, national origin, age, marital status, veteran status, disability status, or any other category or characteristic protected by law.

Applicants with disabilities who would like to require a reasonable accommodation related to any part of the application process may contact us at [email protected].

NOTE: If an applicant is selected to receive a conditional offer of employment, and in accordance with applicable law, a criminal background check may be conducted before the offer becomes final and employment begins. Pursuant to the San Francisco Fair Chance Ordinance, and other applicable laws, we will consider for employment qualified applicants with arrest and conviction records.