Growth Marketing Coordinator job at Infragistics in Cranbury, NJ

Title: Growth Marketing Coordinator

Location: Cranbury, New Jersey, United States

Department: Marketing

Job Description:

We’re looking for a highly organized, early-career marketer to support and accelerate our marketing execution across content, campaigns, and operations. This is a hands-on, execution-focused role where you’ll work closely with a Senior Product Marketing Manager to bring campaigns to life, keep projects moving, and help scale our marketing efforts.

If you’re someone who enjoys building, organizing, and learning fast — this role offers exposure to all areas of B2B SaaS marketing, including demand generation, content, events, and analytics.

What You’ll Do

Marketing Operations & Project Support

Help manage marketing projects (campaigns, content, launches)

Track tasks, timelines, and deliverables in Slingshot

Ensure projects stay on schedule and teams remain aligned

Assist in improving workflows and organization

Content & Distribution

Publish and manage blog content (WordPress)

Repurpose content into:

Social posts

Email campaigns

Paid ad variations

Help manage and maintain social media calendars

Support basic video content creation (short-form clips, reels, TikTok)

Identify and optimize outdated or underperforming content

Campaign Execution

Assist in executing campaigns across:

Email

Paid social

Webinars

Help build and QA email sends and follow-ups

Support landing page updates and campaign rollouts

SEO & Research Support

Assist with keyword research and SEO optimization

Help maintain and update the SEO content calendar

Track performance of blog content and landing pages

Identify opportunities to improve rankings and traffic

Channel & Growth Research Support

Assist in researching new ways to reach target audiences, including:

Newsletters

Sponsorships

Communities

Emerging platforms

Help gather insights on competitors and industry trends

Support testing of new channels and initiatives

Coordinate execution once direction is defined

AI & Workflow Support

Use AI tools to support content creation and research

Assist in identifying repetitive tasks and improving efficiency

Help implement simple automation workflows (Zapier, Make, etc.)

Website & CRO Support

Help update website content and perform QA checks

Assist with A/B tests and basic conversion optimization tasks

Identify opportunities to improve conversion

Events & Launch Support

Support In Person and Virtual event coordination (logistics, follow-ups)

Assist with product launch execution, task management and asset coordination

Customer & Market Support

Help manage presence on platforms like G2 and Capterra

Assist with collecting and organizing customer stories

Support competitive research and synthesize insights

What We’re Looking For

Bachelor's degree in Marketing

0–2 years of experience in marketing, internships, or related work

Strong organizational and project management skills

Detail-oriented with strong follow-through

Comfortable learning new tools and working across multiple tasks

Strong written communication skills

Interest in B2B SaaS, marketing, and growth

Nice to Have:

Experience with tools like HubSpot, WordPress, GA4, Canva, or similar

Familiarity with AI tools (ChatGPT, Claude, etc.)

Basic understanding of digital marketing channels (email, SEO, paid, social)

Infragistics is an equal opportunities employer