**Experienced Full Stack Software Engineer – Web & Cloud Application Development**

• *Join arenaflex, a leading airline company, in shaping the future of AdTech customer data and identity management.**

At arenaflex, we're on a mission to become the best airline in the history of flying. Our shared vision - Connecting People, Joining the World - is about more than just getting people from one place to another. It's about elevating and providing valuable opportunities in the places where we work, live, and fly, and we can do that with a truly diverse and comprehensive workforce.

As a Principal Architect - AdTech Customer Data & Identity, you'll be part of a new top-tier AdTech design team, leading the development and execution of our customer persona system across AdTech platforms. You'll be instrumental in architecting a creative persona framework that enhances personalized customer experiences and drives targeted marketing efforts.

• *About arenaflex**

arenaflex is a global organization that operates in many areas around the world, serving millions of customers and employing thousands of people. We have a unique responsibility to elevate and provide valuable opportunities in the places where we work, live, and fly. Our company culture is built on a foundation of mutual respect, inclusivity, and a commitment to excellence.

• *Our Marketing and Loyalty Group**

Our Marketing and Loyalty Group is the driving force behind arenaflex's industry-leading brand and experience, supporting revenue growth by turning customers into lifelong arenaflex flyers. Our marketing communications, research, and brand teams drive travelers' affinity and engagement with the arenaflex brand. Our product, design, and service teams revitalize the arenaflex brand in our clubs and on our aircraft, ensuring a consistent, world-class experience. And when customers choose arenaflex again and again, it's because the loyalty team has been working tirelessly to create an award-winning program. Our loyalty team manages arenaflex MileagePlus, building travel and lifestyle programs that customers can engage with every day, and works with our Star Alliance partners to ensure arenaflex can take you anywhere you want to go.

• *Key Responsibilities**

• Lead the development and execution of our customer persona system across AdTech platforms
• Architect a creative persona framework that enhances personalized customer experiences and drives targeted marketing efforts
• Apply expertise in customer data platforms, persona diagrams, and universal identifiers to create a unified view of our customers, enabling precise ad targeting and activation on DSPs
• Collaborate with cross-functional teams, including marketing, IT, and data analysis, to drive strategy and achieve business objectives
• Stay up-to-date with industry trends, emerging technologies, and standard practices in AdTech, influencing the continuous improvement of our systems
• Foster methodologies to collect, maintain, and utilize customer data effectively while ensuring compliance with data security regulations

• *What We're Looking For**

• Bachelor's degree in Data Science, Computer Science, Software Engineering, or related field
• 8+ years of experience in a data innovation solutions design role
• 3+ years of experience working in customer persona management
• Broad experience in AdTech, with a proven history of designing and implementing large-scale ad delivery frameworks
• In-depth knowledge of customer data platforms, persona diagrams, and universal identifiers
• Strong understanding of cookie technology and its implications for digital marketing
• Experience with data development strategies and tools
• Strong critical thinking skills and the ability to make decisive decisions
• Strong leadership and interpersonal skills, with the ability to collaborate effectively across teams
• Experience with cloud-based services (e.g., AWS, Google Cloud)
• Experience with data analysis tools for performance monitoring and optimization
• Past experience in architecting solutions

• *What Will Help You Stand Out**

• Graduate degree in Software Engineering or Computer Science
• Working experience ideally in a digital marketing or e-commerce environment
• Data Clean Room experience is a plus
• Experience with online customer data security and/or Consent/Persona Management tools

• *Compensation and Benefits**

The salary range for this position is $132,000 to $193,600, depending on work-related, non-biased factors like experience, education, and skills. This range is based on a full-time schedule.

arenaflex is an equal opportunity employer. We initiate, employ, train, correct, and promote without regard to race, religion, color, national origin, sex, sexual orientation, gender identity, physical ability, age, veteran status, and other protected status as required by relevant law. We will ensure that individuals with disabilities are given reasonable accommodation to participate in the employment process or screening, to perform essential job functions.

• *How to Apply**

If you're passionate about transforming customer data into meaningful insights and driving effective digital campaigns, we invite you to join our dynamic team and shape the future of our AdTech environment. Apply now to become a part of arenaflex's innovative and inclusive work environment.