Director of Marketing

Read This Before Applying

This role is not for everyone.

If your background is primarily brand marketing, corporate marketing, social media management, agency account management, or e-commerce marketing, this likely isn't the right fit.

We're looking for someone who understands service-business growth.

Someone who understands how to turn advertising, content, referrals, and customer psychology into booked consultations and revenue.

You should be comfortable being measured by business outcomes, not marketing activity.

We're less interested in impressions, reach, engagement, and awareness.

We're more interested in:

Qualified leads

Consultation bookings

Show rates

Customer acquisition costs

Revenue growth

Referral volume

If those metrics excite you, keep reading.

About The Role

We are looking for a growth operator to help build and scale our customer acquisition engine.

This is not a traditional marketing position.

We're not looking for someone who wants to oversee agencies, sit in meetings all day, or manage marketing from a distance.

We're looking for someone who wants to be in the work.

Someone who understands how to generate customers through paid advertising, content creation, referral systems, and relentless optimization.

Today, the majority of our new customers come from Meta and TikTok. These channels are responsible for most of our growth, and experience scaling them is essential.

This role requires someone who can think strategically but is also willing to execute.

Primary ResponsibilitiesMeta & TikTok Growth

Meta and TikTok are our primary customer acquisition channels.

You will be responsible for:

Managing and scaling Meta advertising campaigns

Managing and scaling TikTok advertising campaigns

Developing winning offers, hooks, messaging, and ad concepts

Testing creative at a high volume

Improving lead quality

Increasing consultation bookings

Improving appointment show rates

Lowering customer acquisition costs

Driving profitable growth

This is not an e-commerce advertising role.

Success is measured by booked consultations, show rates, customer acquisition costs, and revenue.

Content & Creative Leadership

Content is one of the biggest growth levers in our business.

You must understand how to create content, direct content, improve content, and identify why content succeeds or fails.

Responsibilities include:

Building and leading our content strategy

Directing content creation across the company

Helping studio teams create better content

Developing systems that consistently generate customer stories, testimonials, transformations, educational content, and social proof

Identifying opportunities for viral content

Creating feedback loops between ad performance and content production

Repurposing winning content across multiple platforms

We are not looking for someone who simply schedules content.

We are looking for someone who understands how content influences customer acquisition.

Social Media Growth

You will oversee our organic growth efforts across social media platforms.

Responsibilities include:

Growing audience engagement

Expanding reach

Increasing content performance

Building trust and authority

Turning content into qualified leads

Referral & Studio Growth Programs

You will be responsible for creating systems that help studios contribute to growth.

Responsibilities include:

Designing referral programs

Creating referral incentives

Developing incentives for content creation

Establishing KPIs for studio participation

Building accountability systems

Tracking and improving referral performance

Sales Alignment

You will not manage the sales team.

However, you must understand the sales process.

The best marketers understand what happens after the lead comes in.

Responsibilities include:

Learning our consultation process

Understanding our sales scripts

Reviewing sales calls

Understanding customer objections

Working closely with sales leadership

Using sales insights to improve marketing and content

Improving lead quality and appointment quality

Our goal is not to generate leads.

Our goal is to generate customers.

Required ExperienceMust Have

Proven success scaling Meta advertising campaigns

Proven success scaling TikTok advertising campaigns

Experience generating qualified leads for a service-based business

Experience improving consultation booking rates and show rates

Experience creating, directing, or scaling high-performing content

Strong understanding of customer psychology

Experience working closely with sales teams

Strong analytical and problem-solving skills

Ability to execute quickly and independently

Preferred

Multi-location business experience

Franchise experience

Aesthetics, beauty, wellness, healthcare, dental, or other high-ticket service experience

Referral marketing experience

Experience managing content creators

Experience leading marketing teams

Who Thrives Here

This role is for builders.

People who enjoy solving problems, creating campaigns, studying customer behavior, and figuring out how to drive growth.

The right person is naturally curious, highly competitive, and deeply invested in results.

They don't wait for instructions.

They take ownership.

They see a problem and move toward it.

They enjoy testing ideas, reviewing performance, and finding opportunities others miss.

This role is not for someone looking to simply manage vendors, attend meetings, or oversee marketing from a distance.

We're looking for someone who wants to be in the work.

Someone who enjoys reviewing ads, analyzing content, understanding customer objections, studying performance metrics, and building systems that drive growth.

We move quickly.

We test constantly.

We have high standards.

The right candidate will find that exciting.

The wrong candidate will find it exhausting.

How Success Will Be Measured

Qualified leads generated

Cost per qualified lead

Consultation booking rate

Appointment show rate

Customer acquisition cost (CAC)

Return on ad spend (ROAS)

Revenue growth

Referral volume

Referral conversion rates

Content production output

Social media growth

Studio participation and engagement

Application Requirements

To be considered, please include:

Three advertising campaigns you personally helped create and scale.

The results of those campaigns.

A brief explanation of your role in the creative process.

An example of how you used customer feedback, sales insights, or conversion data to improve marketing performance.

Please be specific.

We're interested in what you personally built, tested, improved, and scaled.

Compensation

Competitive base salary

Performance-based bonuses

Potential equity opportunity for the right candidate

Opportunity to help build a category-leading company

If you've successfully grown service-based businesses through Meta ads, TikTok ads, content creation, referral systems, and customer acquisition strategy, we'd love to hear from you.