Digital Marketing Specialist (Facebook Ads, SEO, Google Ads)

Job Title: Digital Marketing Operator (SEO, Google Ads, Meta Ads)

Company: Plan4Growth Academy

Location: Remote (India / Philippines preferred)

Type: Full-Time

Salary: £400/month

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## Role Overview

This is not a junior marketing role.

This is a **performance role**. You are responsible for generating leads, lowering cost per acquisition, and improving conversion rates across:
• SEO
• Google Ads
• Facebook / Instagram Ads

You will work across multiple dental and education brands. Your output directly impacts revenue.

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## What You Will Own
• *SEO**
• Keyword research focused on commercial intent
• On-page optimisation across websites
• Basic technical SEO fixes
• Ranking improvement for high-value keywords
• *Google Ads**
• Campaign setup, optimisation, and scaling
• Budget allocation based on performance
• Reducing cost per lead
• Writing high-converting ad copy
• *Meta Ads (Facebook / Instagram)**
• Campaign creation and testing
• Audience building and retargeting
• Creative and copy direction
• Scaling winning ads

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## What This Role Is Not
• Not task-based
• Not “do what you’re told”
• Not slow-paced

If you need constant instructions, do not apply.

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## Non-Negotiable Application Process

No video + no task = automatic rejection.

### Step 1 — Video Submission (Required)

Record a **2–3 minute video** answering:
• Who you are
• What results you have achieved (specific numbers only)
• What you would improve in a typical lead generation funnel

If you cannot communicate clearly, you will not be considered.

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### Step 2 — Trial Task (Max 45 minutes)

Submit all 3:
• *1. SEO**
• List 5 keywords you would target for a dental business course
• Explain why
• *2. Google Ads**
• Write 1 ad (headline + description) for a dental training course
• *3. Meta Ads**
• Suggest 1 campaign idea (audience + angle + offer)

Keep it concise. Clarity over volume.

If this takes you more than 45 minutes, you are not efficient enough for the role.

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## Rules
• No video → rejected
• No task → rejected
• Generic answers → rejected
• Long, unfocused submissions → rejected

Only applicants who complete both steps properly will be reviewed.

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## What You Get
• Direct exposure to real campaigns and budgets
• Fast learning curve
• Full ownership of work
• Opportunity to grow into a higher-paid performance role

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## Who This Fits
• You move fast
• You think clearly
• You take ownership
• You care about results, not activity

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## Who This Does Not Fit
• You wait for instructions
• You avoid responsibility
• You overcomplicate simple tasks
• You cannot meet deadlines

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## How to Apply

Submit:

1. Video link

2. Trial task answers

Applications without both will not be reviewed.

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This role is built for execution and results. Not effort. Not intention. Only output matters.

Work Location: Remote