Channel Manager (Partnerships & Alliances)
Posted 2026-05-06
Remote, USA
Full-time
Immediate Start
- Requirements
- 3+ years of experience in Partnerships, Channel Sales, Business Development, or Alliance Management, preferably within a B2B SaaS environment,
- Proven track record of driving measurable revenue through channel partners, rather than just through co-marketing or sponsorship,
- Excellent executive-level communication and presentation skills, with the ability to manage complex relationships,
- Familiarity with CRM tools (e.g., Salesforce) and partner management platforms,
- Prior experience working within or closely with the youth sports or sports association ecosystem (e.g., NGBs, major coaching associations),
- Experience launching and scaling partner enablement and referral programs from the ground up,
- Demonstrated ability to be entrepreneurial, working independently to build new processes where none currently exist
- What the job involves
- The Channel Manager, Partnerships & Alliances, will be responsible for transforming our portfolio of strategic association and commercial partners into high-performance, predictable growth channels,
- This role requires a blend of relationship management, channel sales strategy, and operational rigor to drive pipeline, increase market share, and maximize the mutual value of our strategic alliances in the youth sports sector,
- Channel Strategy & Execution:,
- Partner Performance: Own the pipeline and ARR targets derived from the assigned partner portfolio,
- Channel Program Management: Design, implement, and manage structured referral and resale programs, including contracting, commission/incentive structures, and co-selling guidelines,
- Sales Process Integration: Establish clear, repeatable, and scalable processes for partners to submit leads and opportunities, ensuring seamless handover to the LeagueApps sales team (SDRs/AEs),
- Joint Business Planning: Conduct quarterly and annual reviews with top-tier partners (JVA, ABCA, soccer.com) to establish joint revenue goals, enablement plans, and go-to-market strategies,
- Relationship Management & Partner Enablement:,
- Relationship Depth: Serve as the primary point of contact for key partner executives and operational staff, ensuring LeagueApps maintains high visibility and alignment with their strategic goals,
- Co-Marketing & Events: Collaborate with LeagueApps Marketing to plan and execute co-branded initiatives, webinars, and partner presence at major conventions (e.g., USCC) to generate demand,
- Enablement: Develop and deliver comprehensive training and enablement materials, including pitch decks, product overviews, competitive differentiation, and lead qualification criteria for partner staff,
- Reporting & Operations:,
- Pipeline Management: Utilize Salesforce and partner tracking tools to accurately forecast partner-influenced and partner-sourced revenue,
- KPI Tracking: Report on key performance indicators (KPIs) including Partner-Generated Leads (PGL), Partner-Influenced Pipeline (PIP), and Partner-Attributed ARR,
- Tech Stack Alignment: Ensure partners are leveraging any necessary technology (e.g., partner portal, shared CRM views) for efficient communication and data exchange