Business Intelligence (BI) Analyst

HealthCentral is a health experience company reshaping how people understand and navigate life with chronic, serious, and rare conditions. They are seeking a Business Intelligence (BI) Analyst to develop campaign performance data products and turn multi-source data into actionable insights for internal teams and clients. This role involves collaborating with various teams to improve data pipelines and reporting systems.

Responsibilities

• Own the development of campaign performance data products (dashboards reporting frameworks, and insight layers)
• Translate complex, multisource data into clear decision-oriented insights and narratives
• Identify performance drivers, trends, and opportunities across campaigns, content, and audiences
• Evolve reporting from descriptive to diagnostic and prescriptive insights
• Design and maintain scalable BI dashboards for internal and client use
• Define and standardize core metrics, business logic, and calculation frameworks
• Integrate data from multiple sources (e.g., Sigma, Adobe Analytics, ad servers) into unified a unified reporting layer
• Pull and validate data from Sigma dashboards (core reporting layer)
• Work with teams to integrate data from sources like Adobe Analytics and ad servers (e.g., DFA/DCM)
• Help define and document data logic and calculation rules (e.g., exclusions, standardizing metrics)
• Help transition reporting from manual workflows to automated, productized reporting systems
• Support development of AI-assisted reporting and insight generation workflows
• Ensure consistency and scalability across reporting templates and outputs
• Continuously improve data quality, validation processes, and system reliability
• Collaborate with product to share reporting experiences and client facing data tools
• Ensure data products effectively support client needs and use cases
• Work with Analytics/Engineering on data integrity, pipeline improvements, and enhancements
• Embed optimization insights into scalable reporting and dashboard experiences

Skills

• 1-3 years in BI Analytics, digital marketing analytics, or data focused roles
• Experience working with campaign performance or user engagement data
• Experience with BI tools (Sigma, Tableau, Looker, or similar)
• Familiarity with analytics platforms (Adobe Analytics or similar)
• Working knowledge of data modeling concepts and metric standardization
• Strong Excel skills
• Ability to move beyond reporting to insight generation and problem solving
• Strong attention to detail with a focus on data accuracy and consistency
• Curiosity for improving systems, not just outputs
• Ability to translate data into clear, actionable narratives for stakeholders
• Comfortable creating client-ready deliverables and dashboards
• Strong cross-functional collaboration skills
• Experience in healthcare, pharma, or regulated industries
• Exposure to programmatic media, DSPs, or ad tech ecosystems
• Familiarity with AI tools or automation workflows in analytics
• Basic SQL knowledge

Benefits

• Comprehensive medical/dental/vision benefits
• 401K
• 21 days PTO
• 6 Wellness Days
• 2 Volunteer Days
• 2 Floating Holidays
• An extensive holiday schedule
• Summer Fridays

Company Overview