Associate Marketing Manager, Ménage à Trois

Trinchero Family Estates is seeking a standout Associate Marketing Manager for Ménage à Trois wines who brings a strategic, growth-oriented mindset and strong business acumen. The role involves supporting the development and execution of impactful marketing initiatives to advance brand growth and relevance across various channels.

Responsibilities

• Support in building brand plans, go-to-market strategies, developing frameworks and partnerships across distribution tiers
• Support the development and execution of integrated marketing campaigns across digital, social, PR, experiential, and retail
• Help bring seasonal, always-on, and tentpole brand moments to life in alignment with the brand strategy and creative direction
• Ability to develop strategic and creative decks and tools for distributor networks and gatekeepers
• Ensure all marketing materials reflect the Ménage à Trois brand voice, personality, and visual identity
• On-going audit and asset management across channels
• Audit and collect updated content for our digital marketing platforms including brand websites and social media
• Continuous research of industries outside of alcohol beverage for new strategies and growth opportunities
• Support go-to-market plans for new product launches, including messaging, assets, sell-in materials, and activation plans
• Support the innovation pipeline by researching consumer insights, cultural trends, and emerging category dynamics
• Pull and analyze data from various platforms like Nielsen and IRI to inform decision-making
• Continuously monitor brand health indicators ensuring alignment with strategic objectives
• Support development of brand campaigns, leveraging partnerships, collaborations events, ecommerce and retail media channels
• Work closely with external agencies (creative, social, PR, experiential) to manage timelines, deliverables, and feedback
• Coordinate asset development, legal reviews, and internal alignment across stakeholders
• Track campaign performance and compile recaps, learnings, and recommendations
• Growth mindset with the ability to collaborate and support team environment

Skills

• Bachelor's degree in business/marketing required
• Minimum 1-2 years of relevant brand marketing experience (Including alcohol beverage industry, CPG industry and others with aligned competencies)
• Strong communication, including ability to forge relationships across the organization at a variety of levels
• Strong presentation skills to include the ability to present to management with confidence and clarity
• Strong analytical mindset, capable of supporting branding initiatives based on both data and long-term vision
• Ability to manage multiple priorities in a fast-paced environment and prioritize without direction
• Team player and willingness to work when the business needs the support
• Experience with Microsoft Office Suite (Word, Excel and PowerPoint) required
• Experience with Circana/IRI, PowerBI, Nielsen preferred

Benefits

• Medical
• Dental
• Vision
• Life insurance coverage
• Disability benefits
• PTO
• Wellness programs
• Fertility and family building benefits
• 401(k) plan where TFE may make a discretionary profit-sharing contribution

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