Are You Ready to Make It Happen at Mondelēz International?
Join our Mission to Lead the Future of Snacking. Make It With Pride.
You ensure that customer plans are developed and executed by supporting the delivery of strategies and tactics for growth. You understand the business metrics and financial drivers needed to unlock profitable growth for Mondelēz International and our customers and work with key account managers to implement plans to deliver our annual target.
How you will contribute
You will:
Leads the development of the trade marketing part of the category annual plans (contract process)
Understands market dynamics / consumer insights by channel to participate on trade marketing strategic decisions
Leads the business planning meeting where the sales quotas are built in order to accomplish the annual plans based on relevant building blocks
Suggests and influences investment in category building blocks, according to category and channel need, and is accountable of execution excellence at point of sale
Follows up the competition’s commercial activity in the category in order to detect business opportunities and potential threats for the brand
Plays a leadership role within the multi categories teams by leading, providing accurate and relevant channel point of sale information that will lead to find business opportunities such as innovations, customer promotions, portfolio, pricing, etc. that will lead to achieve multi categories targets
What you will bring
A desire to drive your future and accelerate your career and the following experience and knowledge:
Category planning and delivering growth through category leadership
Having a future-focused mindset, being curious about industry trends, digital solutions and innovation for consumers, and translating opportunities into business plans
Developing and delivering plans, measuring and monitoring results and making recommendations to achieve growth targets
Business planning and how to maximize revenue growth
Influencing stakeholders and interacting effectively with others with the courage and resilience to hold an alternative point of view
Analytical skills and business acumen
More about this role
What you need to know about this role:
Design and implement the Trade Marketing strategy for the local market, aligned with regional and brand objectives, maximizing point-of-sale execution, accelerating sell-out, increasing shopper conversion, expanding coverage, and ensuring efficient investment. This role acts as a strategic bridge between Marketing and Sales, ensuring that brands are experienced and executed with excellence across all channels in the country.
What extra ingredients you will bring:
Commercial Strategy: Adapt regional and brand strategy to the local market, ensuring 4P execution and leading launches/promotions. Estimate and track the performance of business growth drivers.
Sales Acceleration: Improve shopper conversion and point-of-sale (POS) rotation, collaborating with sales to drive sell-out and monitoring KPIs for corrective actions.
Sales Collaboration: Act as a strategic partner to the sales team, participating in commercial planning and ensuring alignment and communication among Trade Marketing, Marketing, and Sales.
Investment Management: Manage the consumer budget and trade investment, seeking efficiency, profitability, and return on investment, and evaluating the effectiveness of POS activities.
Market Analysis: Analyze shopper behavior and category performance to identify opportunities, maintaining a comprehensive view of the channel, and conducting field visits to detect insights and verify executions.
Specific Job Requirements:
Degree in Business Administration, Marketing, Industrial Engineering, or related fields.
Minimum of 5 years of experience in Trade Marketing, Sales, or Customer Development roles.
Proven experience leading point-of-sale execution and working closely with commercial teams.
Previous experience in FMCG (Fast-Moving Consumer Goods) or retail categories is highly desirable.
In-depth knowledge of channel dynamics (traditional trade, wholesale, etc.).
Proficiency in commercial planning and execution measurement tools (visibility, sell-out, distribution).
Budget management and evaluation of initiative profitability.
Business Unit Summary
Mondelēz International is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation or preference, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.
At Mondelez International we work under a hybrid model, in which our offices at WACAM offer us a space for connection, collaboration and co-creation, with attendance being subject to the needs of the teams themselves and/or the business.
Where permitted by internal policies and local laws, new hires are required to be fully vaccinated with the COVID-19 vaccine as a condition of employment by their date of hire, unless they are granted a medical accommodation.